Breguet celebrates the grand opening of the Moscow boutique. The new boutique is located in the GUM shopping mall, near the Kremlin, and covers an area of 317 square meters. It is the largest Breguet boutique in Europe.
The atmosphere on the first floor is elegant, displaying various series of brand timepieces, and there is a ‘lounge area’. Through the impressive marble staircase, you can go straight up to the second floor and explore the world of the Breguet brand and its more than 240 years of history. There is also a permanent exhibition dedicated to space, collecting historical timepieces from the Vendome Breguet Museum.
The boutique also brings life to interior architecture through a new concept. The wooden and glass interior walls are tinted with blue and gold elements and subtly embellished with carved patterns. The wall decoration has also been refurbished to highlight the rich heritage of Breguet. Combining historical models, old technical drawings and rare timepieces, it creates wonderful visual effects and breathes life into the new Breguet boutiques. The unique details explain the novel architectural concept, the golden fringing decoration pays tribute to the famous Russian architecture, and the spectacular circular lamps are also specially customized, so that the Breguet GUM department store is elegant and dazzling. (Photo / text watch home Xu Chaoyang)