Bell & Ross has released a new high-tech BR-X1 watch in Paris this week. The price of the new watch has increased significantly, and it is aimed at completely different target customers, thereby leading the brand’s development to one. A new direction.

   In a luxurious showroom at the headquarters in Paris, Carlos Rosillo, CEO of Bell & Ross, showed the media a clip from the 1983 movie ‘The Right Stuff.’ The film adapted from Tom Wolfe’s novel of the same name in 1979 begins with Chuck Yeager’s breakthrough sound speed driving. It is Bell X-1 that helped him achieve this feat. The reason why the new ‘Supersonic’ chronograph gives the same name-Bell & Ross hopes to break through the ‘sound barrier’ of its own watchmaking.

   From a business perspective, the new limited edition BR-X1 chronograph costs 15,000 euros, breaking the key psychologically expected price of 10,000 euros. The ‘sound boom’ caused by the release of this chronograph will definitely shake the entire watch industry, which means that Bell & Ross will abandon its familiar field of price positioning of thousands of yuan, and Audemars Piguet, Hublot and even Richard M. Le began a positive competition.

   ‘This watch we are launching will face fierce competition from Audemars Piguet Royal Oak Offshore and Hublot Big Bang Skeleton,’ Mr Rosillo said frankly, ‘but I believe that customers interested in this type of watch will choose Bell & Ross, because it is specifically designed for this type of customer, they already have this type of watch, but still want new models of different brands. This watch will even bring us a new type of customer group.’

   But how to break through the ‘sound barrier’ of watchmaking? Mr. Rosillo explained that “both precious metals and gemstones can be used, and hope can be placed on the application of high-end technology.” Apparently, Bell & Ross chose the latter. The light grade 5 titanium alloy with rubber and high-tech ceramics makes the case lighter but more robust. What’s more, Bell & Ross specially equipped it with a movement co-developed with Dubois Dépraz, with an ‘X’ style black DLC bridge structure.

   The technical design of the case has obvious ergonomic considerations. For example, the red rubber on the case allows the wearer to hold the watch more comfortably for chronograph operation. Compared to other push-button timers commonly found on other chronographs, the rotation type operation is also easier and more comfortable. Although the diameter of the watch reaches 45 mm, the application of titanium alloy makes it not heavier to wear between the wrists.

   The release of this BR-X1 watch will start a new era of brand development. In the future, Bell & Ross will have more high-priced technical limited edition watches. 750 points of sale around the world compete for 250 limited-edition watches, Bell & Ross also took the opportunity to practice the marketing strategy of the franchise.

   The new BR X1 limited watch continues the brand’s signature square case design. This structure provides possibilities for countless changes in the future. For example, a simple change in rubber color on the case will create a new watch. Mr. Rosillo said, ‘(This case design) is like Lego, it is a highly inclusive and modular architecture, and it is very flexible to operate.’

   Finally, Mr. Rosillo concluded that, from the present point of view, the future series will still continue the brand’s square case design. However, this may also be a limitation and obstacle to the brand’s ‘supersonic’ ambition.

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Bienne, October 16, 2012 – The new factory of Rolex’s calibre manufacturing plant in Biele is officially completed today. Influential politicians and business people such as Johann Schneider-Ammann, member of the Swiss Federal Council (Head of the Department of Economic Affairs), Andreas Rickenbacher, Chairman of the Executive Committee of the Canton Bern, Bern Parliament Hans Stöckli, and Mayor Erich Fehr Attend the inauguration ceremony. After the traditional ribbon-cutting ceremony, Rolex showed guests and its media friends its brand-new movement manufacturing facility. Rolex will perfectly combine high value-added manual skills with cutting-edge technology. The new manufacturing plant is of great significance and is one of the largest industrial construction projects in Switzerland in recent years. As the world leader in luxury watches, Rolex can perfect the production model of its movements with new manufacturing. This extremely modern movement manufacturing plant covers a total area of ​​92,000 square meters and a total volume of 400,000 cubic meters, of which the new plant has a volume of 230,000 cubic meters. While Bill Movement manufactures to achieve superior productivity, it also provides employees with a comfortable working environment and respects the environment. The new manufacturing facility sets a new example for the watch manufacturing industry, continuing the pioneering spirit of the Rolex brand and the passion for excellence.
Rolex enters a ‘new era’
    Mr. Maître Bertrand Gros, Chairman of the Manufacture des Montres Rolex S. A., said: ‘Today, Rolex has entered a new era. The new Bill Manufacturing, which started in 2009, shows Rolex’s unwavering confidence in the future. Today, strategic parts are Supply has become a huge challenge for the watch manufacturing industry. Our manufacturing facilities in Bill and Geneva constitute a strong and sturdy production system to ensure that Rolex can produce independently and has the freedom to create independence and innovation, while also meeting the brand Demanding quality. ‘
Johann Schneider-Ammann, member of the Swiss Federal Council, emphasized the important role of Rolex.
    As the image ambassador of Swiss manufacturing, Rolex has proved to the world the high quality and high-tech level of Swiss manufacturing. He said: ‘Rolex’s huge investment in the facilities of the new manufacturing facility shows that Switzerland is still a first-class production place even in the depressed world economy.’ The brand controls the entire production process.
    The completion of Bill’s new manufacturing facility marks the successful completion of Rolex’s strategic plan for more than ten years-integrating the production of important parts of watches, and the production process is completely under the control of Rolex. Rolex internally controls the production of all the important parts of the watch, including the case, the movement, the surface and the strap, through four new or converted manufacturing facilities (three in Geneva and one in Bill). This forward-looking strategy not only ensures that Rolex can produce independently, it also has unmatched productivity. Efficient production
    Concentrating all movement production in a new manufacturing facility is conducive to improving production efficiency and productivity, improving various production operations, and optimizing the allocation of personnel and materials. Bill Manufacturing employs a large and efficient automated storage system. This fully automatic system has more than 46,000 storage cells, which can safely store parts and finished products, and quickly deliver parts to the workshop through 22 receiving and dispatching stations and 1.2 kilometers long conveyor belts.
    The new building has a simple architectural style and rigorous structure, providing employees with a spacious and bright working environment. Ample natural light enters the building through the lighting patio, and the design of the lighting patio is inspired by the movement structure.
The new manufacturing facility has a top-view restaurant and several staff rest areas. Fully consider environmental factors
    At each Rolex facility, the design and construction of new plants must adhere to strict safety standards, integrate into the surrounding landscape and respect the environment, and meet sustainable development requirements. Not only that, the new Bill’s manufacturing facility also meets the Swiss sustainable housing energy standard MINERGIE ®, which is extremely rare in buildings of this size. The new manufacturing facility is particularly eye-catching. It makes good use of energy, has excellent thermal insulation layers, and uses renewable energy to deeply integrate building design and production needs. More than 2,000 employees work at Bill’s Manufacture, while more than 4,000 employees work at Rolex’s Geneva headquarters and other manufacturing facilities. They are responsible for the manufacture of other watch parts and assembly of watches.

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The Aquaracer series sports chronograph was developed to meet the extreme requirements of water sports. Over the years, it has become the design blueprint for TAG Heuer professional diving watches. It is not only beautiful in appearance but also wearable. Equally comfortable and enjoyable.
   The combination of leisure and elegance, the reliable and durable diving series is the perfect choice for sports enthusiasts. The shape is excellent and elegant, and the performance is sturdy and durable. It can be worn freely in any water sports environment.
Tag Heuer 300M Calibre 16 Automatic Chronograph Black Sunprint

   The finely-brushed and polished 43mm case is luxurious and the dial is divided into black sunburst and blue sunburst. The three-dimensional multi-faceted hour markers, hand-finished and polished, are coated with a luminescent luminous coating.

Tag Heuer 300M Calibre 16 Automatic Chronograph Blue Sunprint
technical details

Official number: REF: REF: CAY2110.BA0925 (black sun pattern); CAY2112.BA0925 (blue sun pattern)
Movement: TAG Heuer Calibre 16 Swiss-made self-winding mechanical movement, 13 ¼ ” diameter, 25 gems, 28,800 vibrations / hour (4 Hz), 42 hours power reserve, quick date adjustment
Dial: 3 chronograph dials, black sun pattern & blue sun pattern decoration, date display
Display: hours, minutes, seconds, small seconds, 30-minute counter, 12-hour counter, date
Case: Fine-brushed & polished stainless steel case, unidirectional rotating bezel, water-resistant to 300 meters
Table mirror: anti-glare sapphire glass
Bracelet: ‘H-type’ stainless steel bracelet
Clasp: stainless steel folding clasp with safety button

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The Breitling brand is famous for developing unique and versatile watches. In 1915, Gaston Breitling developed the first chronograph watch, and Breitling’s ‘chronograph pioneer’ status was established. Therefore, when choosing a Breitling watch, many people will choose its chronograph watch. Today’s Watch House brings you several Breitling chronograph models. Based on the principles of style, purchasing power and classicity, we will see if we can advise you on your choice.

Breitling Aviation Chronograph AB012012 / BB01 / 435X / A20BA.1 Watch

Domestic public price: RMB 65900
Case diameter: 43 mm
Movement type: automatic machinery
Case material: Stainless steel
Water resistance: 30 meters
Watch details: Pro deep diving rubber strap watch

Domestic public price: RMB 47000
Case diameter: 45.4 mm
Movement type: quartz movement
Case material: Stainless steel
Water resistance: 1000 meters
Watch details: 51600
Case diameter: 44 mm
Movement type: automatic machinery
Case material: Stainless steel
Water resistance: 200 meters
Watch details: Breitling / 35021 /
Watch Comments: This Breitling Super Marine Culture series may remind many people of Rolex’s ‘green water ghost’, which is also a green bezel design. But apart from the color, this watch is completely different from the ‘Green Water Ghost’. The dial design of this watch is simple and intuitive. The 12-point 18k gold ‘B’ logo is a classic symbol of Breitling in the 1950s. At the same time, it is worth noting that the stainless steel woven bracelet of this watch exudes a strong retro flavor and looks full of charm. The reason why this Breitling Super Marine Culture series is recommended is because it reinterprets classics and vintages with a modern aesthetic. At the same time, the combination of the green bezel and red is more distinctive.

Summary: The main reason for Breitling’s chronograph watch is loved by many watch friends is its classic. Under the trend of people’s pursuit of retro, Breitling’s chronograph is particularly prominent. The Breitling Chronographs summarized by the Watch House for everyone have their own characteristics, both in terms of style and brand inheritance. If you like it, you can try it on at the store. Only when you get the watch can you really know whether it is suitable for you.

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