True Love Shines Christmas Warm Hearts Swiss Beauty Watch Christmas Watch Recommendation

The reindeer sleigh, accompanied by the sound of jingle, brought a fairy-tale world of snow and ice; plain silver makeup, fluffy snow, carrying wishes to every corner. The icy footsteps of winter are approaching. Christmas, a holiday full of happiness and warmth, lights up all life with a Christmas tree full of ornaments, and plays a happy chapter in the hearts of busy urban people with crisp bells. At this Christmas, Mido will release the heart of blessing, refreshing blue and elegant rose gold complement each other, telling one by one warm story; simple and delicate design, like pure heart, filter out Earthly troubles, enjoy this quiet moment at the end of the year. Wrist song, warm heart, Zhongmeidu will accompany you when ticking away, and use time to witness the beautiful moment.
  Silver plated plain gold and blue decoration

  Belem Celli Series Small Three Hands Men’s Watch
  The Mido Belem Celli series new small three-pin men’s watch, inspired by the French Rennes Opera House, perfectly inherits the beauty of the neo-classical architectural line art. The 38mm diameter vintage open dial with black calfskin leather strap is elegant. Under the double-sided anti-dazzling sapphire mirror, the sunray pattern in the silver dial quietly blooms, and time flows quietly from the wrist. The refreshing blue Roman numerals with blue gum pattern are as pure as the starry sky on New Year’s Eve. The golden pointer ticked like a golden Christmas bell shaking a Christmas carol on your wrist. A small bezel is set at 6 o’clock on the dial, and a small rose gold second hand adds a touch of warmth to the metallic dial, exuding a soft glow. The silver-white dial, blue clear scales and the round bezel of PVD rose gold plating complement each other, which is more elegant and holy, like a joyous carol echoed on the wrist, to accompany the family to sit in a warm group and get together for the holiday.

  Pure white holy warm gold warm

  Helmsman White Ladies Diamond Watch
  Inspired by the Sydney Harbour Bridge, the Mido Helmsman White Lady Diamond Watch is a perfect combination of hibiscus-like purity and freshness with nuanced intricate details, picking up a holiness and shining in the clear winter sky. The 11 natural diamonds are set on the white mother-of-pearl dial, just like the starry sky dotted in the Christmas night sky, shining and refreshing. The rubber strap with the MIDO letter logo is simple and generous, yet still lively. It is worth mentioning that the strap of this watch is made of high-quality rubber, which has a delicate touch, and simple cleaning can save you a lot of troubles in cold winter days. The satin-polished stainless steel PVD-plated white case complements the soft PVD rose-gold crown and lugs, and ignites the white silence in winter with the warm gold of Christmas candlelight. Through the double-sided anti-dazzling sapphire mirror, Super-LumiNova® hands and scales can clearly read after nightfall, and it will accompany you to spend Christmas Eve when you click, and to welcome Christmas. The precision movement, adorned with blue steel screws and an automatic oscillating weight, is reflected in the transparent bottom cover, exquisite and exquisite. Mido Helmsman series white ladies diamond watch with smart design, embellished with cool and simple white, in the warm atmosphere of Christmas, bring you a beautiful mood of relaxation and comfort.
Technical Information

Belem Celli Series Small Three Hands Men’s Watch
Movement ETA2825-2 mechanical movement, diameter 26mm, thickness 6.60mm. Hours, minutes, seconds, date display. Tested for accuracy at three different positions with a power reserve of more than 38 hours
Case 316L stainless steel PVD rose gold plated, case diameter 38mm, 3 parts, double-sided anti-glare sapphire mirror, transparent back cover with beautifully decorated movement, engraved serial number, 50 meters waterproof
Strap Black calf leather strap with crocodile pattern and PVD rose gold folding buckle
Dial The silver dial is decorated with sunray patterns in the center, blue Roman numerals, small seconds at 6 o’clock, and the date window at 3 o’clock
Hands Beveled and Polished Diamonds

Helmsman White Ladies Diamond Watch
Movement ETA2836-2 mechanical movement, diameter 25.60mm, thickness 5.05mm, hour, minute and date display, power reserve of more than 38 hours.
Case Mercerized polished 316L stainless steel PVD-plated white case, diameter 38mm, white rubber bezel with MIDO logo, 3 parts, double-sided anti-glare sapphire mirror, spiral crown, transparent back with beautifully decorated movement, Engraved serial number, 100 meters waterproof
Strap White rubber strap with stainless steel rose gold-plated PVD folding clasp
Dial Natural white mother-of-pearl dial with 11 natural diamonds totaling 0.0506 carats, white Super-LumiNova® scale, date window and day window at 3 o’clock
Hands White hour- and minute hands treated with Super-LumiNova® for easy night readings

What Is A Luxury?

It is not too late to get to the topic. Some brothers are easy to ‘fight’ when talking about their watches. For example, some people think that Rolex is good, some people don’t look down on labor; Some people think that PP boss Lao second, some people say that Rolex is a ‘tool table’, Rolex, LV Street are not luxury. I think this question is very interesting, so what brand of watches do we consider ‘luxury’ today?

Rolex water ghosts are the most common.

LV currently sells new bags at SKP for a limited time. The pattern on the bag is the new mascot of LV.
   For the sake of objectivity, I found some grading pictures of luxury brands and watch brands. These luxury pyramids are classified by foreigners. The reason why I got several grades is because different grades have different basis. Some are based on the price of luxury goods / watches, and some are related to value preservation. In the end, we can synthesize. Let’s start with the picture and talk (to prevent the words on the picture from being small and unclear, I will give a general description to the brothers).
Let’s take a look at the first foreign luxury / watch classification (based on the public price)

   Let me explain briefly, this graded picture divides luxury goods / watches into several levels. Brothers can take a look at the watches they wear and the level of bags they use. I mainly focus on mainstream brands, from low to high. Then we will say that his points are reasonable or not.

The two pictures above and below are the same, one color and one black and white.
Daily luxury: Swatch watches

Light luxury: coach, tiffany silver

Entry-level luxury: Gucci, Tissot, Montblanc

Premium luxury: Rolex, Omega, Cartier, Tiffany gold, Berluti, Bulgari, LV, Hermès
Super luxury: Patek Philippe, Breguet, BV, Van Cleef & Arpels, IWC, Panerai, Harry Winston
Top luxury: Graff, Leviev
   This luxury / watch classification is based on public prices. In general, I think the points are reasonable, but I think there is room for adjustment. In this classification, IWC and Panerai are higher than Rolex, Omega, Cartier and so on. According to the actual domestic situation of IWC and Panerai, the starting prices of IWC and Panerai are basically on the same level as Labor, Europe, and Cartier (for example, the public prices of IWC Mark and Panerai 01000 are relatively low) . Should be downshifted. At the same time, Hermès should be raised by one gear. In the bags, Hermès’s price is a spike to other bags. BV does not perform well in the secondary market of bags. Although LV is very strong, but the overall market price of LV can not be compared with Hermes.

Take 687 as an example. Although 687 is relatively hot, Panerai’s positioning should still be at the level of Lao, Europe and IWC.

Hermes bags, spike other bags in the secondary market, although LV is also strong, but there is a big gap with Hermes.
The following is the second foreign watch classification (added value preservation factor)

   Let me just explain that this rating chart is a pure watch brand rating, in which the rating adds ‘value preservation factor’, and I will still take the main brand. From low to high.

Department store-grade watches: 7 Fridays, Ebel, Movado, Frederique Constant, etc.
Well-known watches: Longines, Tag Heuer, Montblanc, Mingshi, etc.
Entry-level luxury watches: Omega, Zenith, IWC, Girard Perregaux, Ruibao
Semi-luxury watches: Panerai, Cartier, Piaget, Jacques de Lo
Luxury watches: Rolex, Jaeger-LeCoultre, Hublot, RICHARD MILLE, Athens
Super luxury watches: Breguet, Lange
Top watches: Patek Philippe, Audemars Piguet, Vacheron Constantin

   Brothers can see that this classification is very unusual and different from our ordinary players’ perceptions, because this classification adds a value preservation factor, please note that it is the value preservation situation in foreign markets. Some watches are not fired at home and are more fired abroad, resulting in some watches with poor ability to maintain value in the country. For example, in this classification, Rolex can be on the same level as RICHARD MILLE. At home, no one compares Rolex with RM. However, taking into account the value preservation of foreign markets, Rolex’s position has increased significantly. At the same time, foreigners recognize Athens and Hublot, which is also a fact. And Girard Perregaux and Jacques Droe are highly positioned, but the actual market situation is worse (the secondary market is not very strong), resulting in a decline in foreigners’ classification.

Foreigners also recognize Hublot. Many foreigners wear Hublot.

The stranger’s music watch in Athens. Although Athens has a limited popularity in the country, it is more recognized abroad.

The following is the third foreign watch classification (based on brand positioning and technology level)

   Let me explain. The rating picture below is also a pure watch brand rating. It is also based on the watch brand positioning and technology. Let’s go from low to high, taking mainstream brands as an example.

This classification is more in line with domestic recognition of watches.
Entry-level luxury: Oris, Hamilton, Radar, Raymond Weil, Frederique Constant, Movado

Intermediate luxury: nomos, Tudor, Longines, Bell & Ross, Ball, DOXA, Montblanc

Intermediate and superior luxury: Rolex, Omega, Breitling, Glashütte Original, IWC, Zenith, Panerai, Hublot, Seiko GS
Premium luxury: Breguet, Blancpain, Jaeger-LeCoultre, Piaget, Seiko Guido
Legendary luxury: Patek Philippe, Audemars Piguet, Vacheron Constantin, Lange, FPJ
   First of all, I think this classification is more scientific and reasonable, combining brand positioning and craftsmanship. At the same time I need to explain a few issues. High end legends I will translate directly into the legendary level, which is higher than the advanced level, brothers can understand the spirit. At the same time, at the PP, AP, VC, and ALS levels, the brothers can see that there are two levels, namely RM and Philip Duffer. To put it bluntly, it is the high public price and the level that needs customization. I think the classification in this pyramid is very reliable, but the only one I have a little hesitation is Jaeger-LeCoultre. Because Jaeger-LeCoultre’s starting price and the main public price range are similar to those of Labor, Europe, Pei, GO, and IWC, and the secondary market is also similar, but the Jaeger-LeCoultre movement is better decorated, and there are some major complications, so Up and down position. Generally speaking, this classification of foreigners is very reasonable.

Jaeger-LeCoultre has a variety of big and complicated, but the starting price and the main steel watch public price are not high, so I am also very entangled in how to position Jaeger-LeCoultre.

After reading the three foreign classifications, we can summarize according to the domestic situation.
   First of all, I want to say a question, what is a luxury? Does Rolex count? Tissot count? I remember one thing before. There was a chat with the big guy once, when it came to Tissot, Tissot was also a ‘luxury product’. I said how could Tissot be so ‘cheap’? He said that because Tissot is not a ‘necessity’. I think it makes sense. The brothers also saw that in the foreigners’ classification of watches, Tissot has always been classified as an entry-level luxury watch. So, are you saying Rolex is a luxury? Yes, it’s just not a high-end position, it’s a mid-range position. Many brothers have said that Rolex is a ‘tool table’, and I also admit that because I have played to a higher level, I will not play with labor. For example, if I have enough money, I would also say that Porsche is not a luxury car, because I will not consider Porsche at all.

Tissot can be regarded as ‘the entry-level luxury watch’.

Is this 718 a luxury car? There must be some people saying no, some people say no.

   Finally, according to the domestic positioning, we can actually be divided into three types, from low to high.
The first type: Tissot, Mido, Longines, Radar, etc.
Second: Rolex, Omega, IWC, Panerai, Cartier, Jaeger-LeCoultre, Glashütte Original, Zenith, etc., these mainstream luxury watches
Third: Patek Philippe, Vacheron Constantin, Audemars Piguet, Breguet, Blancpain, Lange, RICHARD MILLE, etc.
   Among them, Rolex is a special case. Because the demand for Rolex’s popular models is in short supply, the actual market price of Rolex is higher, and in many cases, it can surpass the brands of the same level and even higher levels. It is a special case, but in general, the regular Rolex market is normal, as the mainstream luxury brand, there is nothing wrong.

A Tribute To The Legendary ‘core’ Breguet Classic Chronograph 5287 Watch

The new 5287 watch created by Breguet aims to pay tribute to the legendary movement. It is a new design for the 2320 basic movement, which is the prestigious movement 533.3.

 It is difficult to avoid falling into the routine of this manual chronograph movement. In fact, it can be said without exaggeration that this movement has been widely used in chronograph models of top watchmaking brands for many years. The prototype of the movement was developed by Lémania’s Albert Piguet in 1940. The original unfinished and polished movement was named CH 27. Later, with its outstanding performance, it quickly stood out and received the unanimous pursuit of many big-name watchmaking. Major brands prefer to use CH 27 to equip their chronograph, rather than face the difficulties and difficulties of independent research and design. After gaining great success, the CH 27 has been meticulously retouched in terms of craftsmanship, and it has been named the 2310 movement. The difficulty of making a column-wheel chronograph movement is undoubted. The precise design and layout of the 2310 movement allows it to effectively avoid the risk of chatter and snapping. This advantage is mainly due to the precision adjustment screw that can penetrate the wheel train for precise adjustment, and the friction spring only needs a slight pressure on the second hand to reduce the risk of chatter. In addition to excellent mechanical properties, 2310 is also a masterpiece of craftsmanship. Lovers can see its exquisiteness through the sapphire crystal back cover. The many advantages of the 2310 movement make it a legendary movement that has survived ever since.

 The classic movement must be accompanied by a classic design. In fact, in terms of appearance, 5287 is completely different from the 5247 of the Grand Fire Enamel Salute. The new watch has a 42.5 mm diameter case with a white or rose gold outer coating. The dial is designed to display the central hours and minutes. The small seconds at 9 o’clock has a small seconds counter. achieve. The speedometer surrounds the hour circle of the Roman numeral time scale, and calculates the speed of movement in a low-key manner. The dial is decorated with a variety of hand-carved decorations, Paris studs on the central dial, wheat grains on the double-second dial, and blue circular patterns on the minute counter. The movement has a power reserve of 48 hours, a water-resistant depth of 30 meters, and a leather strap. The newly introduced three-layer folding buckle also makes it more comfortable to wear.

Technical Parameters
Model: 5287BR / 12 / 9ZV

Movement: BREGUET. Cal. 533.3 manual winding mechanical movement

Kinetic energy: 48 hours

Vibration frequency: 3.0 Hz

Case: 18K rose gold with delicate coin pattern on the outer edge

Caseback: Sapphire crystal caseback

Diameter: 42.5 mm

Water resistance: 30 meters

Dial: 18K gold-plated silver, 4 different hand-carved, with independent number and signature Breguet

Time scale: Roman numeral time scale

Hands: Breguet polished blue steel hands

Strap: genuine leather with triple folding clasp

Also available in platinum, 5287BB / 12 / 9ZV

Raymond Weil Raymond Weil Announced To Be The Official Brit Awards 2010 British Music Awards Official Watch

Britain’s most famous music event, the 2010 MasterCard BRIT Awards 2010 The British Music Awards will be held at Earls Court Arena in London on February 16, 2010 Curtain. As Raymond Weil solemnly promised to the music industry, he announced that this would be their third official watch designation for the event.

In commemoration of the brand’s third official watch as this music event, Raymond Weil has created a MasterCard BRIT Awards 2010 British Music Award watch-noemia model-for the 16th February All artists. At the same time, you can also purchase this unique watch online at before March, limited to 30 pieces for sale, to mark the 30th anniversary of the BRIT Awards.

In addition, with the sale of each Raymond Weil Brit Awards watch, 100 pounds of it will be donated to The BRIT Trust, the official charity of the British Music Awards, in order to encourage young people to explore the educational concept of music and culture And its little-known magic.
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