As a supporter of design projects, a promoter of young talents and a winner of 30 international design awards through the ‘RADO Rado Star Creation Competition’, Rado has been relying on The field is well-known for its close ties. Today, Radar of Switzerland has announced that it has become the official ‘World Design Partner’ of the well-known ‘World Design Capital’ event, which will be held in Cape Town in 2014 and has been ‘New Year’s Eve’ Cape Town Design Campaign ‘.
Cape Town stands out from its many powerful rivals as the latest ‘Design Capital of the World’ selected by the International Association of Industrial Design Societies (ICSID). This is another city that won this honor after Helsinki, Seoul, and Turin. The ‘World Design Capital’ is selected every two years, and the project lasts a whole year.
Swiss Rado watches as 2014 ‘World Design Capital’ Cape Town ‘World Design Partners ™’ (Picture: Rado Watch Haoxing Diamond Series White High-tech Ceramic Automatic Mechanical Watch)
The World Design Capital recognizes the value of design thinking and is committed to using design as a tool for social, cultural and economic development.
Committed to design
As a ‘world design partner’, the pioneering brand RADO will participate in many projects in South Africa in 2014, including iconic special events. As part of the plan, the Swiss Rado brand image will also debut in Cape Town in 2014 and appear on promotional materials.
Speaking of partnerships, Matthias Breschan, RADO Global President, said: ‘It is well known that Swiss radars not only pay great attention to and support young talents in the design field, but our products are also known for their unique designs and many models are available Design Award. We are convinced that this new partnership with the ‘Design Capital of the World’ will help promote design as a concept that everyone can understand, and fully demonstrate the design of Swiss radars in various forms. contribution.’