‘Your Time Is Now’ will carry out activities worldwide, and will develop specific market brand slogans based on local customer profiles, culture and consumer psychology, emphasizing And performance is the main appeal. The event stems from the brand’s insights into consumer self-reward, success recognition, and pride. Maurice Lacroix invites you to feel the opportunity to pamper yourself, to explore unknown areas and enjoy a luxurious life.
Marc Gläser, Executive General Manager of Maurice Lacroix SA said: ‘This advertising campaign is impeccable! This is the essence of Maurice Lacroix. The creative ideas are novel, resonating and inspiring, and the message is very clear and direct. I believe it will be very effective in conveying information to our consumers, and at the same time it will help to interpret a brand image that is extremely stylish and enjoys extraordinary joy.
This advertising campaign consists of three pictures, which promote men’s and women’s watches, respectively, and said that he and her are a wonderful combination. The first picture shows a woman who is as unique as her watch and is preparing for an important date. Her time begins here. The second picture depicts a couple, preparing to board a seaplane. At this moment they are enjoying a time of joy, excitement and intimacy. Their time is thus opened. The third eye-catching picture currently being shot, performed by a male, will be officially released in January.
Through this advertising campaign, Maurice Lacroix has delivered outstanding craftsmanship, extraordinary creativity and unique confidence that unites the brand and product style.
Source: Maurice Lacroix