Piaget, the famous Swiss watch brand, has never stopped pursuing art. The brand perfectly combines jewellery and watches. Thanks to the combination of these two top-level arts and exquisite skills, Piaget continues to create Exquisite watches comparable to gorgeous jewelry. Today, the Watch House will bring you a brief review of a luxurious jewellery watch. This watch combines noble materials such as rose gold, diamonds, and garnet. The official model: G0A37044.

  Piaget not only has a high level of expertise in the field of jewelry, but also has high-end skills in the production of watches. This watch continues the luxury quality of Piaget jewellery, and also demonstrates Piaget’s superb craftsmanship, equipped with Piaget’s outstanding Cal.430P mechanical movement. All in all, this watch illustrates Piaget’s long watchmaking history and superb craftsmanship.

  The round case diameter of the watch is 26 mm, and its exquisite design is in line with the feminine temperament. The slim 18K rose gold bezel is lined with 42 round beautiful diamonds with a total weight of about 0.6 carats. The diamonds are crystal clear and exude an irresistible luxury quality.

  The side of the watch can truly feel the slim case design. Most women have no resistance to thin and light wristbands. This watch with a thickness of only 5.2 millimeters has achieved their ultimate pursuit of beauty.

  The simple and smooth outline of the watch highlights the luxurious charm. The diamond set on the bezel emits a bright light under the light, which shows the luxurious style and adds a unique artistic atmosphere to the dial.

  The dial is the most gorgeous part of the watch. It is lined with 290 round diamonds and weighs about 1 carat. The diamond set from the dial alone is enough to attract the eye. The setting of the diamond is a test of the patience and skill of the watchmaker. If we observe carefully, we can feel the extraordinary craftsmanship and the high quality of the diamond. The plate is like a honeycomb, compact and regular. The time scale is displayed in brown garnet, revealing elegance in luxury.

  The crown is also made of 18K rose gold and is located at 3 o’clock on the watch. The crown is finely polished and comfortable to the touch. The edges are designed with gear patterns. The satin-finished crown is engraved with the letter ‘P’ to represent its noble brand identity.

  The five-row watch strap is also made of 18K rose gold, and the strap design is enough to show the designer’s ingenuity. Every small part is finely processed, and the polishing and pattern decoration appear alternately, bringing excellent visual experience. The five-row design makes the contact area between the strap and the wrist larger, and it is comfortable to wear.

  The watch uses an integrated buckle made of 18K rose gold for easier wearing. The initial ‘P’ of Piaget ‘Piaget’ is printed on the outside of the buckle as decoration.

  The watch uses a dense bottom design, although the movement of the movement cannot be truly felt, but from the design and polishing of the bottom case, we can also feel the high-end skills of Piaget. The case made of 18K rose gold has the unique texture of precious metal. The brushed design adds a stylish color to the watch. The engraved text on the case symbolizes the high quality of the watch. Inside the watch is a Cal.430P mechanical movement produced by Piaget. This movement is derived from the 9P movement and has a thickness of only 2.1 mm. It is simple and elegant, strong and durable, and extremely thin. Traditional circular Geneva wave-like decoration, the main splint is decorated with circular corrugated sanding, the bridge is decorated with chamfering, and the bridge is equipped with blue steel screws. At the same time, this movement provides a variety of possibilities for different shapes, and is also the world’s thinnest 600P rectangular tourbillon movement design blueprint.

To sum up: The first impression of this Piaget watch is luxury, but if you explore it carefully, you will find that excellent mechanical properties are hidden under the luxurious appearance. All in all, this is a watch with excellent appearance and performance. It is a very good choice for women who pursue both beauty and performance.
For more watch details, please click: piaget / 30775 /

The Longines Equestrian Beijing Masters 2014 was staged in the ‘Bird’s Nest’ of the National Stadium in China. The famous Swiss watch manufacturer Longines has been named as a race partner, official timekeeper and Designate watches and continue naming the event, setting off a wave of elegance in the ancient capital.

Longines Elegant Ambassador Ms. Lin Zhiling attended the ‘Longines Masters’ event with an elegant appearance

This highest level of professional equestrian events in China has attracted top domestic and foreign riders to compete in the same field, and also gathered ladies and gentlemen together. Ms. Chen Suzhen, President of Swatch Group China, and Mr. Li Li, Vice President of Longines China, joined hands with Miss Long Zhiling, the elegant ambassador of Longines, to lead the bright stars and help the greenery event. Led by the Longines Conquest Classic equestrian theme, more than 20 Longines classic timepieces and landmark equestrian timers were unveiled on the scene, praising the brand for more than 180 years of purity Watchmaking traditions and lasting enthusiasm for equestrian sports.
Top events for an elegant equestrian time
The 2014 Longines Beijing International Equestrian Masters has an excellent lineup of riders, including the top three British celebrities Scott Brash and Ben Maher in the ‘FINA Longines Ranking’ and the German ‘Equestrian of ‘Father’ Ludger Beerbaum, as well as world-class riders from 7 countries, such as Longines Ambassador of Elegant Image, the famous Swiss rider Jane Richard. Liu Tongyan, the number one equestrian in the standings of Chinese riders, Zhu Meimei, the number two Chinese national equestrian team, and Li Zhenqiang, a former Beijing Olympic rider and personal champion of the 2013 National Championships, led many domestic racecourse leaders Strive for a total prize money of 1.3 million yuan.

Winner Kevin Staut and Love Horse leap moments gracefully

On the day of the ‘Longines Masters’, although the riders had fine raindrops on their faces, the cool raindrops could not extinguish the sincere passion of the riders and the audience for equestrian sports. 32 top domestic and foreign riders arrived as expected, staged a battle of heroes. In the end, the French rider Kevin Staut rode the love horse Collard heroically. Ludger Beerbaum and steed Cinetto finished second with a slight gap. Jane Richard rides Urema, and with his steady performance, he will earn more than the season’s army. Zhu Meimei, a high-profile Chinese player, took fourth place in riding the horse Cheval De Blanc, and ranked first among domestic riders. At the same time, live events such as “Longines Beijing International Equestrian Masters Fashion Photo Contest”, “Equestrian Training Camp”, “Equestrian Knowledge Lecture”, and “Children’s Experience Zone” have also started. Orientation explains the elegant meaning of equestrian sport.

Ms. Chen Suzhen, President of Swatch Group China, Mr. Li Li, Vice President of Longines China, and Ms. Lin Zhiling, Longines Ambassador of Elegantity, presenting awards to winners (from left to right: Ms. Chen Suzhen, President of Swatch Group China; winner of the race) ‘Lord of German Equestrian’ Ludger Beerbaum; Mr. Li Li, Vice President of Longines China; Winner Kevin Staut; Third Place Winner, Longines Elegant Ambassador, Famous Swiss Rider Jane Richard; Longines Elegant Ambassador Miss Lin Zhiling)

Adhering to the common pursuit of precision, elegance and superior quality, Longines has been supporting this equestrian event since the inception of the Beijing International Equestrian Masters. Mr. Li Li, Vice President of Longines China, said: ‘We are very honored to be the title partner, official timekeeper and designated watch of the Beijing International Equestrian Masters. This exciting top-level event perfectly combines sport and elegant timeless charm, It is exactly the same as Longines’ watchmaking tradition. During the race, Longines will accompany audience friends to appreciate the outstanding style of the world’s top riders and experience the exciting and elegant equestrian charm. ‘
Celebrities and Asters Gather Together, Demonstrating Bright Fashion
Equestrian is known as the ‘King of the Kings’ for its noble and ancient traditions and strict requirements for the cultivation of riders. The magnificent knights and the handsome horses are well-deserved protagonists on the racetrack. The colorful top hats and decent dresses along the court, accompanied by dignified ladies and handsome gentlemen, constitute another beautiful and fashionable style. view. On the day of the final, Ms. Chen Suzhen, President of the Swatch Group China, and Mr. Li Li, Vice President of Longines China, joined hands with Miss Long Zhiling, the elegant image ambassador of Longines, at the blue carpet ceremony and led the acting stars such as Duan Yihong, Dai Jiaoqian, Yang Ye, and China. Mr. Xu Lei, a contemporary master of art, appeared elegantly to help the equestrian event. The elegant guests who walked in added a touch of bright blue grass under the blue sky with their exquisite dress and graceful style.

Longines’ elegant ambassador Lin Zhiling joins the stars Yang Yang, Dai Jiaoqian and Duan Yihong to help Longines watch equestrian events

Mr. Li Li, Vice President of Longines China, introduced Longines ‘Equestrian Timer to Longines’ Elegant Ambassador Lin Zhiling

In order to welcome the grand opening of this international equestrian event, Longines joined hands with Xu Lei, a well-known contemporary Chinese artist, to design the poster for the event with the inspiration of the painting ‘Night and Day’. In the faint blue background of the dreamlike world, the tulle-like transparent veil coincides with the white horse of Shenjun who looks back leisurely. The four looming chronograph dials above the white horse symbolize Longines’ support for the Beijing International Equestrian Masters for four consecutive years. The mysterious and noble white horse and the quiet passage of time silently interpret the elegant temperament pursued by Longines and equestrian sports perfectly. Subsequently, following the watchmaking tradition of ‘elegance, true personality’, Longines watched every fashion scene on the court and held the ‘Longines Most Elegant Dress Award’ selection. Longines Ambassador Lin Zhiling, the ambassador of elegance for Longines, led the stars, presented awards to the award-winning guests, and presented exquisite timepiece masterpieces from Longines to express the elegant essence of equestrian fashion social culture.

 International actress Lin Zhiling took a group photo with Ms. Chen Suzhen, President of Swatch Group China, perfectly displaying the elegant and dignified star temperament

Longines’ elegant image ambassador Lin Zhiling wears the race-designated watch Longines Compang series stainless steel rose gold diamond women’s watch, elegant style attracts everyone’s attention

Star guest Ms. Dai Jiaoqian wears Longines Compaq watches to express the equestrian social style

Equestrian themed timepieces, praise for a century of elegance and tacit understanding
Longines has a glorious watchmaking tradition of more than 180 years. Between the steeds and leap forwards, write down an elegant legend dedicated to the equestrian sport for nearly a century. With superb watchmaking technology and classic elegant attitude, Longines has timed equestrian sports for nearly a century. It has also created many classic watches for this aristocratic sport and a series of top events. At the event, the Longines Companion series of beautiful timepieces for equestrian sports, led by more than 20 antique watches from the Longines Museum and the landmark equestrian timer, all appeared in the hands, Affectionately praise the century-old elegance of Longines and equestrian sports. At the same time, Longines will also launch the ‘Living Elegance-Longines and Equestrian Online Theme Exhibition’ grandly, inviting watch and horse culture enthusiasts to experience an ingenious new media interactive feast. The exhibition has refined the three themes of ‘domain, encounter, and control’, and traces its roots, showing the long journey of Longines and equestrianism over a century. Accompanied by Longines’ elegant image ambassador Lin Zhiling’s audio guide, the audience will appreciate the common pursuit of Longines and equestrian sports for concentration, precision and elegance.

Longines Companion rose gold diamond women’s watch, stainless steel and rose gold case and bracelet, set with 30 gorgeous diamonds on the outer ring, dazzling and touching

The Longines Companion series watches are created for the equestrian sport, which is a symbiosis of elegance and speed. Incorporating modern technology and precise quality, it illustrates Longines’ passion for equestrian sport for nearly a century. The magnificence of the wrists and the elegant knights are seamless, and the equestrian sports viewers witness the exciting moments together. The Companion series combines Longines ‘elegant attitude and sporty spirit, adding a beautiful view to Longines’ watchmaking tradition.

Longines Companion series stainless steel rose gold men’s watch adds a beautiful scenery to the classic series

‘Cartier: Epic of Style’ is an unprecedented retrospective exhibition jointly organized by the Grand Palais and the National Museum of France. As the most important stop of Cartier’s global journey, this return to Paris The art history exhibition is a tribute to Cartier’s style and a cultural recognition of Cartier’s important position in the field of decorative arts.

 Since 1983, the Cartier Collection has been invited to hold 26 exhibitions at many of the world’s top cultural institutions, including the famous Metropolitan Museum in New York, the British Museum in London, and Carlos-Gour, Lisbon. The Calouste Gulbenkian Foundation and the Beijing Palace Museum.

 From December 4, 2013 to February 16, 2014, this highly creative historical heritage exhibition was opened to the public at the Grand Palais in Paris. It perfectly matched its grand and grand sense of space and its creative design, and became Cartier’s timeless style. Strong testimony with superb craftsmanship. The design concept of this curatorial is to place the work in a broader perspective of changes in taste, decorative arts, and even the entire art field, and to interpret Cartier-style epics in the context of more than a century of social development. The exhibition featured more than 600 Cartier collections, including high-end jewelry, mysterious clocks, watches and precious artifacts. In addition to exhibiting Cartier collections for the first time with many exhibits borrowed from private collectors, the exhibits also include Detailed and rich archival materials and historical data.
Committed to the inheritance of culture and art, this ‘Cartier: Epic Style’ opening ceremony has attracted many members of the European royal family and dignitaries to visit and preview, including former French President Valéry Giscard d’Estaing And his wife, Charles Philippe, Duke of Anjou, France, Albert de Monaco, Prince of Monaco, Lord and Lady Douro, the eldest son of the Duke of Wellington, and his wife, the British in France Ambassador Sir Peter Ricketts, and John Elkann, the descendant of the Agnelli family. In addition, the famous Chinese actress Lin Qingxia, the famous French actress Juliette Binoche, the Italian actress Monica Bulleci, the British actress Kristin Scott Thomas Scott Thomas) and famous French architect Jean Nouvel were also invited to attend the opening ceremony. Hosted by Cartier Global President and CEO, Stanislas Chauveau de Quercize, and President of the Grand Palace-National Museum Alliance, Mr. Jean-Paul Cluzel, extended a warm welcome to more than 200 guests and friends from the business and art world.

In Germany’s famous Meilenwerk, a classic car museum converted from a former railway freight station, Philippe Merk, chief executive officer of Audemars Piguet, officially welcomes German racing expert Michael Schumacher Michael Schumacher joins the AP family and becomes the new ambassador for the AP brand.

 Michael Schumacher, who holds the most prestigious record in the racing world, and his legend with his seven world championship titles has been talked about to this day. His 68 pole positions, 91 field championships and 154 podiums are unique in the world, making him a great driver like never before in the history of racing. In 2010, he returned to the fierce competition on the racing track and continued to write legends. We will wait and see that he will challenge to become the 18th world racing champion in the next season and continue to create his unparalleled record.

Original source: Audemars Piguet
For more information on Michael Schumacher’s latest news, please visit its official website: http://michael-schumacher.de/ The link to the press conference is as follows: www.audemarspiguet.com/live/

In the blink of an eye, we have finished the Chinese Spring Festival, and we will soon have a Valentine’s Day full of flavors. At this time, it is the favorite festival for handsome guys and beautiful women. A gift that is suitable for the other party is a very troublesome thing. Sometimes the beginning of a relationship is only a momentary wave. Your expression, eyes, and gift may make the other party love, so it’s still very important One important thing.

The meaning of sending a table:
 In addition to having very practical functions, giving a watch has many meanings for couples. For example, my time is now yours. For example, in the future, I can see every day, every time, every minute and every second together. So sending a ta watch should still be a good choice. If you choose a couple and take them out together, it will be even more exciting.
Audemars Piguet Royal Oak Tuxedo 15154BC.ZZ.D004CU.01

Watch Series: Top Sports
Movement type: automatic machinery
Movement model: Caliber2120
Case material: 18K gold with diamonds
Strap Material: Calfskin
Table bottom: Sapphire crystal back
 Comment: Audemars Piguet has always impressed users with its rigorous craftsmanship. To this day, it still retains the maker’s name printed on the back of each watch to show responsibility. Although this watch belongs to the top sports series, its luxurious appearance does not affect your daily wear and is suitable for high-end people.
Watch details: 2892-A2
Case material: stainless steel
Strap Material: Crocodile Leather
Table bottom: Sapphire crystal back
Price: & yen; 18,200
 Comment: This brand from the United States may not be familiar to everyone, but it is deeply loved by the American people in the United States. This commander series watch is equipped with 31 self-luminous miniature gas lamps, and is shock-resistant: it can meet the needs of people who like sports outdoors through a 5,000Gs impact test.
Details for men: 754 7628 4361-07 8 20 78

Watch Series: Flying
Movement type: automatic machinery
Movement model: Oris 754, base SW 200
Case material: stainless steel, rose gold coated outer ring
Strap material: stainless steel, rose gold coating
Table bottom: mineral glass back
Price: & yen; 13,400
 Comment: This brand from Switzerland has sponsored Formula 1 racing many times and Schumacher Jr. has also spoken for it. This product is a perfect combination of sturdiness and fashion, with excellent shock resistance and The stainless steel case and rose gold coating make it look more like a business watch for daily wear, which is more suitable for daily wear.
Watch details: Bottom: stainless steel, non-back-through
Price: & yen; 2,399
 Comment: Citizen’s brand from the Japanese department gives more impressions than electronic products, quartz watches will be more, and this Citizen is mechanical, affordable price plus calendar and week display function, more suitable for daily life Working class wear.
Details of the watch: summary: whether it is the top Audemars Piguet or the entry-level Citizen, more often the gift we give represents a mood and love, everyone can choose a gift that suits them or the other party is success Yes, I wish you all a Happy Valentine’s Day.

On November 13, 2015, Beijing 751 D Park, with the premiere of ‘007: Ghost Party’ (SPECTRE), the famous Swiss watch brand Omega (OMEGA) also held its Omega 007 series At the watch party, Mr. Okewa, President of Omega, addressed the guests, and ‘007’ Daniel Craig also came to the scene to cheer the brand.
——Activity scene——
   From the discovery of the Soviet spies in ‘Golden Eye’ to the fight against the sinister dark forces in ‘007: The Ghost Party’, the Omega Seamaster watch has been a trusted partner of James Bond in the show since the 20 years of adventure. Regardless of its outstanding performance in battle or its well-known personality design, the Omega 007 series watch inherits its naval history and distinctive personality, which is of great value.

Mr. Okewa, President of Omega

Mr. Okewa and Daniel Craig

   The arrival of Daniel Craig also set off the atmosphere.
——Hippocampus 300 “Ghost Party” 007 Limited Edition Watch——
   Since the ‘Golden Eye’ in 1995, the Omega Seamaster series has been accompanied by Agent 007. With its deep naval history and classic appearance, it perfectly displays the character of James Bond.

   This unique watch specially created for ‘007: Ghost Party’ will be sold in a limited edition of 7,007 pieces worldwide. The meaning of this number is self-evident. The simple and powerful fashion look created by the stainless steel case and black dial of the watch , Very attractive.
   This watch is equipped with a bi-directional rotating diving bezel made of black polished ceramic and a 12-hour scale made of Liquidmetal alloy. It is easy to adjust the time display in any country in the world and is very suitable for people who travel frequently.
   Other features of the watch are also striking. The dial is decorated with a ‘lollipop’ central seconds hand, and the strap is a 5-stripe black and gray Omega NATO NATO military strap, also known as the James Bond NATO strap with the 007 logo engraved on the strap.
   The limited number and 007: Ghost Party movie logo are engraved on the back of each watch to celebrate the latest 007 adventure. The watch is also equipped with Omega’s revolutionary self-produced 8400 ‘Zhenzhen coaxial movement’, which makes Bond more capable when handling tasks. The domestic price is RMB 50,900.
Summary: From the beginning of ‘Golden Eye’ to this year’s ‘007: Ghost Party’, Omega’s seahorse series can be said to have accompanied James Bond’s 20-year adventure. In addition to precision and durability, its design that fully conforms to the look of James Bond gentleman has also been praised by the world, and it has to be said that it is a very successful publicity. The new Hippocampus 300 ‘Ghost Party’ 007 limited edition watch has a brief introduction and a strong retro feel. With the NATO military strap, it also adds fashion to this watch. It is not obtrusive when worn on any occasion and is worth buying .

Purple symbolizes noble and gorgeous, or bold and novel? Chopard launched the Imperiale Joaillerie Améthyste watch with amethyst as its gorgeous outerwear, equipped with a Chopard-made movement from Fleurier Ebauches, Switzerland. Another Happy Sport Chrono was replaced with a purple face plate and purple rubber strap, highlighting women’s multifaceted and mysterious looks.

Imperiale Joaillerie Améthyste watch, perfect combination of fine jewelry and precise timekeeping

 Is it a watch or jewelry? Chopard has a reputation in both areas. The Imperiale Joaillerie Améthyste watch is embellished with a stepped square amethyst and brilliant-cut diamonds. The equipped Chopard 01.03-C movement is entirely designed and produced by the Chopard watch factory in Fleurier. It vibrates 28,800 times per hour (4 Hz). The barrel can provide a power reserve of up to 60 hours. Multiple technical qualities ensure the reliability and timing accuracy of this self-winding movement. The movement is clearly visible through the perforated case back of the Imperiale Joaillerie Améthyste watch. The Chopard 01.03-C movement is emperor-style under the cover of a purple light.

 The Imperiale Joaillerie Améthyste case is made of 18K white gold with a diameter of 40 mm, which is in sharp contrast to the mother-of-pearl dial with amethyst time indicator. In the center of the dial is a delicate picture, placed on a layer of carved mother-of-pearl and surrounded by diamonds, reminiscent of the embroidery of ancient emperors. The hour and minute hands are like the sharp daggers of the past. The purple, formerly known as ‘Emperor’s Purple’, has lugs inspired by stone pillars of ancient temples, and a crown in the shape of a lotus. Many details show the close connection between this watch series and ancient emperor tradition.

    Imperiale Joaillerie Améthyste watch, priced at NT $ 3,108,000.

Happy Sport Chrono chronograph, purple fashion debut
Chopard’s classic Happy Sport watch, as the seasons change, the newest member of the series, the Happy Sport Chrono chronograph, shows its noble elegance with its rebellious personality.

 A sporty purple rubber leather strap with a 42 mm diameter stainless steel case and a DLC diamond-coated carbon coating. The bezel is set with amethyst and the black reveals the purple mystery; the purple chronograph dial has 3 sliding diamonds and 2 A sliding amethyst makes the dial more dynamic, like an elegant ballet.

 Happy Sport Chrono chronograph for NT $ 396,000.

The highly acclaimed British fashion one-stop menswear website MR PORTER is proud to announce the launch of the new Swiss watch brand Roger Dubuis Roger Dubuis on Monday, November 19th. The sale will offer seven select timepieces, including a limited edition of the ‘one-of-a-kind’ timepiece belonging to the brand’s signature Excalibur King series.

 
 Founded in 1995, Geneva-based Roger Dubuis is one of the youngest luxury timepiece brands in the watch industry and has developed a series of highly innovative and complex timepieces. Each King of the Excalibur series is equipped with the brand’s signature skeletonized movement, and the watch is refined, polished and assembled using traditional and modern fine watchmaking techniques.

 The timepieces offered by MR PORTER include a limited edition “one-of-a-kind” Excalibur Aventador S watch, developed by Roger Dubuis in cooperation with the high-performance car manufacturer Lamborghini Squadra Corse. This unique timepiece is equipped with a double balance spring connected by a set of differentials-both tilted at a 45-degree angle, and the movement is equipped with an ‘engine room lever’, which highlights the design features of the Lamborghini V12 engine. These pieces are hidden in a lightweight, smart black DLC-coated titanium case.

 With the purchase of this ‘one-of-a-kind’ orphan watch, Roger Dubuis and MR PORTER will invite watch owners to visit the Roger Dubuis watch factory in Switzerland and later enjoy Lamborghini in the Jurassic Mountains The extraordinary galloping experience of a Lamborghini sports car.

One-of-a-Kind Excalibur Aventador S Limited Edition

 The lineup of timepieces launched by MR PORTER and Roger Dubuis also includes three timepieces from the Roger Dubuis and Pirelli Pirelli Alliance series, namely the Excalibur Spider Pirelli Automatic Skeleton with orange, red and blue as the decoration Openwork watch with chain. Of particular note: each color echoes the representative color of a Pirelli tire in an iconic car. This unique alliance creation embeds the tire rubber of the winning car into each strap, making it one of its special features. Each watch is limited to 88 pieces worldwide.

Excalibur Spider Pirelli Automatic Skeletonized Watch
From left to right: blue section orange section red section

 An Excalibur Automatic Skeleton automatic skeletonized rose gold watch with a calfskin strap, an Excalibur
Automatic Skeleton automatic skeleton black DLC coated titanium watch, and an Excalibur Skeleton with rubber strap
Flying Tourbillon Carbon SMC Skeleton Moulded Carbon Fiber Watch.

Excalibur 42 Automatic Skeleton Black DLC Coated Titanium Watch
Excalibur 42 Automatic Skeleton Rose Gold Watch
Excalibur 42 skeleton flying carbon fiber watch

In 1978, Jean-Louis Dumas, the fifth generation leader of Hermès, was in charge of Hermès. Hermès decided to enter the watchmaking neighborhood. For the past 50 years, Hermès has been selling products for high-end watch brands, or looking for The watch factory processed the watches for it. Until this year, the brand really entered the watch manufacturing industry. This was a risky move, because the crisis at that time was far from resolved, and the Swiss watch industry itself had fallen into a difficult situation. Of course, the benefits are also obvious. The downturn in the industry can allow Hermes to quickly enter this industry that is no longer unfamiliar to it. As a result, La Montre Hermès, headquartered in Biel, Switzerland, was born. This company’s main business is watch manufacturing, but in fact it has many registered trademarks. Dumas strengthened the company’s cooperation with suppliers, and its business scope has spread to scarves, In handbags, jewelry, silverware, crystals, etc., watches are just one of them. In 1999, the company moved to a larger and more spacious modern building not far from the original site, which could accommodate more employees.

Hermès La Montre Hermès

   La Montre Hermès is responsible for the production of watches and related components. In the same year, the Arceau series with horse stables as the design source was launched. In the 1990s, the shape of Arceau watches changed, and the ring at 6 o’clock was cancelled, forming today The look of an Arceau watch. In 1981, Hermès’s flagship series Clipper came out. Its iconic element was a porthole-style bezel. This was Hermès’ first sports-style watch series, which included functional watches such as big three hands, chronograph, GMT and It continues to this day. In 1991, another famous Hermès collection, Cape Cod, was launched for the first time (previously there are models, it is estimated that this year has been integrated into a series). Its design inspiration was from the hand of the artistic director of the ready to wear clothing series. In addition to this series of watches In addition to the distinctive design on the watch earrings, the double-circle strap has become the biggest highlight, which flaunts the watch’s strong fashion decoration effect. In 1997, the H-Hour series started with Hermès as its starting point. The H-label is very common in Hermès products, but this is the first time it appears in a watch shape. At the same time, it is bound to appear as a brand icon.

The most important watch series introduced from 1978 to 2003

   The establishment of La Montre Hermès company promoted Hermes’ watchmaking business. At the time Hermes still did not have enough technical support to fully produce its own watches, so it mainly adopted the Swiss movement manufacturers, watch cases, dials Waiting for the cooperation of watch component suppliers to launch their own watches. The brand combines design elements with distinctive DNA characteristics to combine with the traditional Swiss watchmaking industry, which is indeed a good direction for establishing the status of Hermes watch manufacturer in the early stage. At the same time, Hermès has not given up its original watch retail business, and still represents many high-end watch brands, such as Piaget.

Piaget 1990s with Hermes stamp

Open the chapter of fine watchmaking
   Compared with the old Swiss high-end watchmaking brands, Hermès’s watchmaking path from 1978 to 2003 is like a little fuss. In addition to design, Hermès completely lacks the most core technology of watchmaking. Guillaume de Seynes (Executive Vice President of Hermès Group, general manager of La Montre Hermès during 1999-2004) once said in an interview with the media that Hermès may be the industry leader in leather goods, and also has a clear position in the area of ​​scarves. One of the company’s goals is for Hermès watchmaking to occupy a place with quality and a fusion of creativity and style.

Mr. Guillaume de Seynes

   In 2001, after the vicissitude of the watchmaking company Vaucher, under the vertical integration of the Santos Family Foundation, it strengthened its core movement production capacity, and was reborn in 2003, becoming a Parmigiani machine. Core supplier. In the same year, Hermès also watched and started cooperation with this newly established movement factory with strong watchmaking capabilities. The birth of Hermes’ signature cushion watch series Dressage, and the use of high-quality Vaucher automatic movements, became the first step for Hermes to start the fine watchmaking business.

Vaucher movement factory

   In 2006, Hermès invested 25 million Swiss francs to buy 25% of the Vaucher movement factory, becoming an important shareholder of the movement factory. At the same time, Hermes relocated Brugg, a leather manufacturing workshop in Paris, to Bill to manufacture straps for Hermes watches and also provide high-quality straps for Parmigiani. As a result, Hermès has a stable and reliable quality movement manufacturer, and has become a watch manufacturing brand with homemade straps. Because Hermes’ leather goods are world-renowned, this has become a highlight of Hermes watches in the field of fine watchmaking.

Joseph Erard SA case manufacturer

   Since then, Hermès has continuously introduced cherished watch dials, advanced complex watches and uniquely designed watches that combine the excellence of its own workshops. In 2009, Philippe Delhotal, a member of Patek Philippe’s creative design team, went to Hermès as the creative director, further drawing closer. The distance between Hermès and fine watchmaking. Not only that, in 2012, Hermès acquired Natéber Dial Manufacturing Co., Ltd., a dial supplier based in La Chaux-de-Fonds, which was born in 1972. At the end of 2013, it acquired the case manufacturing in Le Noirmont, Switzerland, which had begun to produce cases in 1880. Dealer Joseph Erard SA. The two companies have provided Hermes with cases and dials for 30 years. Guillaume de Seynes said that obtaining parts from third-party suppliers often slows down the completion time because they are still serving other customers. It is unbearable, but to maintain a good relationship with them in order to stabilize the supply, the best way is to buy directly.

Arceau Le Temps suspendu and Arceau Lift tourbillon watches

   In addition, Vaucher is indeed very powerful and advantageous in many aspects, but Hermes urgently needs some outstanding works to enhance its brand image and attract watch lovers to join. Therefore, Hermès chose to cooperate with independent watchmaker Jean-Marc Wiederrecht, one of the designers of the OPUS series of Harry Winston, to launch the Arceau Le Temps suspendu watch, which has won the GPHG award, and then cooperated with the Swiss Centre for Advanced Movement Research. La Joux-Perret (advantage is flying tourbillon technology) launched the complex function Arceau Lift tourbillon tourbillon watch.

Jaeger-LeCoultre

   In the history of Hermès watch development, there is a partner closely related to it, that is, today’s watch giant Jaeger-LeCoultre, has in-depth contact with Hermès since the beginning of the last century, Hermès for its retail products, Jaeger-LeCoultre provides movements for Hermès and cooperates in production Watches continued until La Montre Hermès was founded in 1978, and Hermès began to produce its own watches. Today, Jaeger-LeCoultre still has a close relationship with Hermès. In 2013, Jaeger-LeCoultre and Hermes launched a limited edition of 176 Hermes air clocks. This is the iconic precision watch type of Jaeger-LeCoultre. It has never previously cooperated with other brands to manufacture air clocks.

   Hermes is currently one of the very few brands in many luxury goods groups that is still growing steadily. According to the 2014 financial report, all major business categories of Hermès have shown negative growth only in the watch sector, which has received industry influence. All other categories have achieved growth to varying degrees. . The low proportion of watches in Hermès’ business has not allowed Hermès to abandon this sustainable development industry, but is constantly seeking breakthroughs. In the impression of consumers, luxury watches and clocks pay attention to the “roots and roots of Miao Hong”. They must have historical heritage and characteristic attributes. Hermès clocks obviously have such a basic background, and its high-end watches have not developed for more than 10 years. Suddenly began to emerge. Of course, Hermès still has a long way to go to become the core brand of Haute Horlogerie, but we might as well slowly appreciate her unique and rare watches, and feel the exotic atmosphere rare in the traditional watchmaking industry, and then Watching her grow up gradually, she needs time, we are more patience, and may usher in a new landscape.

Jaeger-LeCoultre Master Ultra Thin
Jaeger LeCoultre celebrates its 175th anniversary with a commemorative Master Ultra Thin watch. Above the chocolate-colored dial, two classic crown-prince-style hands are all there is to it. Its simple cleansing of functions seems to be without a trace of fireworks. This is a watch that looks so quiet. Even the time seems to stop jumping against the elegant Arabic numerals.
Master Ultra Thin watch is equipped with Jaeger-LeCoultre 849 manual winding movement consisting of only 123 parts. The thickness of the movement is only 1.85 mm. And its slim shape of 38 mm in diameter seems to be embarrassing. Simple and practical functions, classic and timeless shape, a good watch worthy of collection.