Watches Artistic Beauty

This weekend, the first leg of the 2017 Longines Global Championships Tournament was staged in Mexico City. Longines is pleased to be the title partner and official timekeeper for the entire tour and sponsors the focus event-the Longines Global Champions Tour Grand Prix of Mexico City. The event was won by Martin Fuchs, who rides ‘Chaplin’. Longines Vice President Charles Villoz presented the Swiss rider with an elegant Longines watch in recognition of his outstanding performance.

   On Friday afternoon, Andre Agassi, Longines Ambassador of Elegance, attended the Longines World Championship Tour in Mexico City and witnessed the world’s top riders and horses playing at the grassy Campo Marte Equestrian Stadium. Earlier in the day, the American tennis star presided over the opening ceremony of the most exclusive Sina piano store in the Palacio de Hierro shopping center.

   The 2017 Longines World Championship Tour in Latin America is the best time to appreciate this event-one of the watches from the Longines Equestrian watch. This collection fully demonstrates the brand’s deep connection with the equestrian world. The line design of this watch reproduces the rectangular buckle shape on the stables of Frances-Montagnes, Switzerland’s only foal breed.

   After a stop in Mexico City, the 2017 Longines World Championship Tour will move to Miami Bay next week. The tour will have 15 races in 15 cities and will be held in Shanghai, Madrid, Hamburg or Paris, Rome, and will end in Doha in November.

Read More »

Vacheron Constantin has been relentlessly creating new products, showing the original strength of the brand in the field of arts and crafts. Since its founding 260 years ago, it has been committed to presenting the inherent value of arts and crafts to the world. It is these craftsmanship that have created Geneva’s good reputation in this field for the past 300 years. This year, the brand used its exquisite decoration technology to launch two new extraordinary art products, which not only conveyed the noble temperament of the swan, but also added to the L’ Éloge de la Nature natural carol series.
   Continuing the first three watches with the theme of praising natural wildlife introduced in 2014, Vacheron Constantin adds two new and unique works to the series, incorporating romantic lyrical poetry into refined portraits. This pair of timepieces (39 mm for women and 42 mm for men) shows the close relationship between Vacheron Constantin and Art Deco. There is no doubt that the brand has made a significant contribution to protecting those nearly lost traditions. For more than two decades, Vacheron Constantin has been committed to inheriting these skills through meaningful art creation, creating the inherent characteristics of the brand as a cultural model. As a protector of art, Vacheron Constantin has developed a complex network that can mix and match many different styles of decorative art. Just like the L’ Éloge de la Nature collection of natural carols, various decorative styles are subtly integrated. Master watchmakers and artisans have found the perfect balance between impeccable precision, refined elegance and extraordinary creative ideas, transforming classic timepieces into an original work of art.
Swans symbolize pure and selfless love
   The swan glides gracefully on the crystal-clear Lake Geneva, the water splashing from the fountain slowly drops from its clean and flawless wings, and the tall head and neck highlight its charming aristocratic style. The swan’s charming feathers and wings spread freely and freely. She is always ready to embrace her lover, and the glittering waterfowl shows her angelic appearance with eternal love, showing its purity and slenderness. Vacheron Constantin applies this exquisiteness and elegance to two dials with unique patterns. Every amazing detail in the shape of the swan is fully interpreted: platinum webbed feet set with round cut diamonds, and the extended wings are delicately engraved. Carved with water waves of enamel finish. Like the conductors of an orchestra, Vacheron Constantin is happy to bring together craftsmen with superb skills to present a true visual feast. Pay tribute to Lake Geneva, the birthplace of the brand. If it was in 1755, Jean-Marc Vacheron would also admire the beautiful waterfowl in the lake through the windows of the Quai de l’ Ile loft workshop.
Collaboration between fine craftsmanship
   Master of engraving, master of machine engraving, master of enamel painting and master of jewellery inlay: Four artisans cooperated with each other to show their magical powers to make this dial. To complete such a stunning finished product requires not only vision but also rich imagination. Rich and soft feathers, elegant curvy necks, sparkling long beaks, sparkling eyes, sparkling ripples, pure blue sky: every detail looks vivid, as if you can feel the breeze on the lake and the waves Soft voice. It takes up to two months to make this dial. There are always unexpected events in the creative process, which requires all participants to make every effort to overcome those hidden difficulties.
   The first step is fine hand-carving on an 18K white gold base. Three-dimensional effect, light and shadow interlacing, texture, polishing and matte effects: every millimeter is carefully carved. To achieve such extraordinary quality, master sculptors need to make their own tools and use the most suitable original technology to ensure the desired effect of the finished product. After drawing the outline of the swan, the craftsman also needs to create a feather effect one by one. Sharp sculpting tools create herringbone twill for men’s watches, while women’s models are engraved with more curved patterns. The sculptor carefully created a satin-brushed texture on each feather and polished it.
   The swan stretched its wings and rippled on the sparkling lake. The lines carved by the master engraving master carved the dial like a soft breeze. The master outlines fine geometric indentations on the processed dial, which means that he must carefully adjust the angle of the engraving machine to not destroy these delicate drawing. Although some carvings are extremely narrow, the tools of the masters can always find the finest corners and gaps for carving, and must not allow the slightest difference. Only a craftsman who is most proficient in this skill can reach such a precise level.
   The machine-engraved carved pattern is covered with translucent large open flame enamel. The female model is sky blue and the male model is midnight blue. As always, this well-known enamel technique can only be grasped by the few master craftsmen of the true master level. After the color enamel is drawn by hand, it is heated at a temperature of 800 to 900 degrees and then glazed to create a translucent and bright effect. There are many unpredictable factors in every production process, and even before the last process is completed, it is difficult for the craftsman to predict the final result. However, once any flaws appear, it means that the entire work is damaged and can only be produced from scratch. In the end, the upper part of the swan’s wings should be painted with Limo white translucent large fire enamel glaze to enhance the gloss.
   As the last process, jewelry setting is also a very delicate link. The bezel and lugs surrounding the natural scene are set with 76 baguette-cut diamonds. The graceful curves of the swan’s body are paved with round diamonds in a snowflake diamond setting. This extremely special craft provides artists with great freedom to play. Masters can choose diamonds of different sizes for free setting. Finally, the bottom of the swan’s wings also adopted a pavé process, and the shape of the feathers was outlined with pure gold gold threads. This exquisite light and shadow technique gives the swan a unique natural nobility.
A mechanical device that imparts aesthetic beauty
   The 2460 G4 caliber gives craftsmen ample space for volatile creativity, and the center of the entire dial can convey the beauty of art to the widest. In order to inherit its original form and rich dial display, Vacheron Constantin retains the essence of watchmaking art, designing an ingenious handsless dial, and replaced it with four display windows, showing the hour, minute, day and date. Hours and minutes are read using drag-and-drop, and days and days are read using hour-jumping. The display windows are arranged symmetrically around the dial to make room for the picture in the center of the dial.
   This self-winding mechanical movement has a vibration frequency of 4 Hz (28,800 vibrations per hour), a built-in 22K gold rotor, and dynamic geometric figures inspired by Vacheron Constantin’s iconic Maltese cross pattern. The movement is hidden in an 18K white gold case and consists of 237 finely modified parts. The transparent sapphire crystal back can clearly see the perfect structure of the movement. The Mississippi crocodile leather strap and semi-Maltese cross 18K white gold folding clasp complete the overall look.
   Both of these extraordinary works are engraved with the distinguished Geneva seal. A symbol of fine watchmaking, the Geneva Seal provides certification of origin, durability, precision and excellence in watchmaking expertise for watches manufactured and assembled in Geneva. The uniqueness of this timepiece is also reflected in the engraved ‘Pièce unique’ mark on the case back.
Through the perfect combination of art and materials, interpretation of natural wildlife graphics
   Vacheron Constantin not only looks forward to dialogue and exchange with elite experts in fine watchmaking through this pair of swans, but also hopes to show the brand’s long-term strength in arts and crafts and its ability to flexibly use various technologies through its new works. Vacheron Constantin, like a loyal guard, has faithfully guarded the culture of subtle craftsmanship.
Technical specifications
MÉTIERS d’ ART ‘L’ ELOGE DE LA NATURE’-Swan
Model 86677 / 000G-B116

Certified by the Geneva Seal
Movement 2460 G4
Vacheron Constantin independently develops and manufactures
Automatic mechanical movement
31 mm diameter (11¼ fah), 6.05 mm thick
Power reserve approx. 40 hours
4 Hz (28,800 vibrations per hour)
237 parts
27 gems
Display functions Hour, minute, day of the week (English) and date display window
Case
18k white gold with diamonds (76 baguette-cut diamonds)
42 mm diameter, 12.8 mm thickness
Transparent sapphire crystal case back
Water resistance tested at 3 bar (approx. 30 m)
Dial 18K White Gold
Dark blue big fire filled with enamel and hand-carved carving
18K White Gold Swans with Diamonds (432 Round Cut Diamonds), Swan Body
The snowflake and diamond setting method is adopted, and the feathers are carved by hand.
Translucent Great Fire Enamel
Strap Dark blue double-layered large square hand-stitched Mississippi alligator leather strap
18K White Gold Tri-fold Folding Clasp
Polished Half Maltese Cross
Comes with a proofing pen and a magnifying glass
Total diamonds 76 baguette-cut diamonds and 432 round-cut diamonds, total weight approximately 6.1
carat
Unique timepiece
Case back engraved with ‘Pièce unique’, ‘Les Cabinotiers’ and ‘AC’
Model 86675 / 000G-B115
Certified by the Geneva Seal
Movement 2460 G4
Vacheron Constantin independently develops and manufactures
Automatic mechanical movement
31 mm diameter (11¼ fah), 6.05 mm thick
Power reserve approx. 40 hours
4 Hz (28,800 vibrations per hour)
237 parts
27 gems
Display functions Hour, minute, day of the week (English) and date display window
Case Diamond 18K White Gold (76 baguette-cut diamonds)
39 mm diameter, 12.6 mm thickness
Transparent sapphire crystal case back
Water resistance tested at 3 bar (approx. 30 m)
Dial 18K White Gold
Light blue big fire with enamel filling and hand-carved carving
18K White Gold Swan Pattern with Diamonds (322 Round Cut Diamonds), Swan Body
Body part adopts snowflake diamond inlay method, feathers are carved by hand, Limo
White translucent large open fire enamel glaze
Strap
Dark blue double-layered large square hand-stitched Mississippi alligator strap
18K White Gold Tri-fold Folding Clasp
Polished half-Malta cross design
Comes with a proofing pen and a magnifying glass
Total diamonds 76 baguette-cut diamonds and 322 round-cut diamonds, total weight approximately 4.9
carat
Unique timepiece
The case back is engraved with ‘Pièce Unique’, ‘Les Cabinotiers’ and ‘AC’

Read More »

Breguet celebrates the grand opening of the Moscow boutique. The new boutique is located in the GUM shopping mall, near the Kremlin, and covers an area of ​​317 square meters. It is the largest Breguet boutique in Europe.

 The atmosphere on the first floor is elegant, displaying various series of brand timepieces, and there is a ‘lounge area’. Through the impressive marble staircase, you can go straight up to the second floor and explore the world of the Breguet brand and its more than 240 years of history. There is also a permanent exhibition dedicated to space, collecting historical timepieces from the Vendome Breguet Museum.

 The boutique also brings life to interior architecture through a new concept. The wooden and glass interior walls are tinted with blue and gold elements and subtly embellished with carved patterns. The wall decoration has also been refurbished to highlight the rich heritage of Breguet. Combining historical models, old technical drawings and rare timepieces, it creates wonderful visual effects and breathes life into the new Breguet boutiques. The unique details explain the novel architectural concept, the golden fringing decoration pays tribute to the famous Russian architecture, and the spectacular circular lamps are also specially customized, so that the Breguet GUM department store is elegant and dazzling. (Photo / text watch home Xu Chaoyang)

Read More »

Reference price: 715000 yuan
    64-hour power reserve with Daniel Roth tourbillon movement. The 18K white gold case has a diameter of 38 mm, is individually engraved on the side, and is water-resistant to 30 meters. Black dial, tourbillon at 6 o’clock, small seconds. Hand-stitched alligator strap with 18K white gold three-piece butterfly clasp. Limited to 25 pieces.
Recommended reason:
    Bulgari The design of the Bulgari collection is a model of success in jewelry and watches. The bezel etched with ‘Bulgari Bulgari’ is a key factor in maintaining the balance of the overall design of the watch. Whether in all kinds of jewelry or in watches, the emergence of this element means that there are countless fans behind it.

Read More »

Omega Dish Flying Series is dignified, elegant, simple and simple. It is not flamboyant. It can be worn by civil servants and white-collar workers. Although simple but exquisite, it is reasonable as a formal decoration to attend banquets, visit customers, weddings and other grand occasions It is also good to give it to my father as a gift, the extraordinary tradition of classic design and extreme innovation …

 The new disc flying series chronograph equipped with the Omega 9300/9301 coaxial movement is launched. The first chronograph movement in the family of coaxial movements produced by Omega is providing strong power for the watch. This model is also equipped with an Omega Si14 silicon balance spring, which can adjust the hour hand independently without affecting the minute and second hands-this feature is very convenient to switch between different time zones, or in many summer, Used in winter time areas.

Omega-Flying Series 4875.31.01

Movement: automatic mechanical watch

Movement model: omega 2500 power reserve

Case: stainless steel

Size: 36.5mm

Thickness: 9mm Crown: Normal bottom: Impervious bottom

Mirror: Wear-resistant sapphire crystal Dial: Silver Dial Strap: Crocodile leather Strap Color: Black

Buckle: pin buckle

Water resistance: 30 meters

Omega-Flying Series 4574.31.00

Movement: automatic machinery

Movement model: Omega 2500 Power reserve: 48 hours

Case: stainless steel case

Size: 36.5mm

Thickness: 9mm

Crown: Normal

Table bottom: Normal

Table mirror: wear-resistant sapphire crystal

Dial: Silver

Strap: Stainless steel

Strap Color: Silver

Buckle: folding buckle

Water resistance: 30 meters

Read More »

Explore the evolution of the Raymond Weil Freedom Knight Series. As an important part of the Swiss luxury watch maker’s core collection, the Liberty Knight Collection is once again surprising in a modern style in 2019. These two new 42mm watches are carefully crafted at the Geneva Watch Factory and feature a dazzling half-moon opening date window – at the heart of the design of this new masterpiece.

  The Freedom Rider was first launched in 2007, and it is the perfect timepiece for those looking for classic timepieces with an urban feel. Now, two new models of the Raymond Weil Freerider series have been completely remodeled to highlight this unique half-moon opening that tracks the date of each month in a crescent shape.

  This 42 mm diameter watch uses RAYMOND WEIL’s mechanical automatic RW4250 movement and a small second hand at 6 o’clock. It is aesthetically pleasing and functional, offers a 38-hour power reserve, is 100 meters waterproof, and displays the signature RW monogram of the Raymond Weil brand on the crown.

  The new Liberty Automatic comes in two colors, a polished stainless steel case with blue dial and silver scale, and a two-tone gold-steel dial with black dial and gold hands. The hands are equipped with Super-Luminova® white luminous coating, which completes the modern urban style and personality of the Liberty Knight series.

2738-ST-50001 2738-STP-20001
FREELANCER COLLECTION
Movement
Self-winding mechanism, small seconds at 6 o’clock – RW4250
Power reserve
38 hours
Number of gems
31
Features
Central hours and minutes
Small seconds at 6 o’clock
Calendar window
Half moon
Case
Round – polished stainless steel
Diameter: 42 mm
Thickness: 10.7 mm
Crown
Screw-in, grooved and RW pressed pattern
Table mirror
Double-sided anti-reflective sapphire crystal
dial
Blue radial pattern with Paris studs in the center
Time scale
Silver applied hour markers with Super-Luminova® white luminous coating
pointer
Stainless steel
Hours / minutes with Super-Luminova® white luminous coating
Table bottom
Screw-in, sapphire crystal
Strap
Polished stainless steel, RW double push button buckle
waterproof
100 metres

2738-STP-20001
Movement
Self-winding mechanism, small seconds at 6 o’clock – RW4250
Power reserve
38 hours
Number of gems
31
Features
Central hours and minutes
Small seconds at 6 o’clock
Calendar window
Half moon
Case
Round – polished stainless steel, PVD gold-plated
Diameter: 42 mm
Thickness: 10.7 mm
Crown
Screw-in, grooved and RW pressed pattern
Table mirror
Double-sided anti-reflective sapphire crystal
dial
Black radial pattern with Paris studs in the center
Time scale
Gold applied hour markers with Super-Luminova® white luminous coating
pointer
Rod-shaped stainless steel with color coating
Hours / minutes with Super-Luminova® white luminous coating
Table bottom
Screw-in, sapphire crystal
Strap
Polished stainless steel, PVD gold-plated coating, RW double push button buckle
waterproof
100 metres

Read More »

It is not too late to get to the topic. Like many of us who bought a car in the first place, they are eager to buy a car, look at the brand, look at the configuration, look at the configuration, talk about discounts, and finally order the car to pick it up. Because when we first bought a car, we lacked experience and were anxious to drive on a new car, so we did n’t pay much attention to the follow-up maintenance of the car at the beginning. That little money? ‘ As the freshness of the new car slowly recedes, we will really find some problems in the subsequent use of our car. May be high fuel consumption, expensive maintenance, expensive maintenance, large displacement, the annual vehicle and vessel use tax is very high, even if the car is left open, you have to pay a lot of money a year. These problems will only be experienced in long-term use, and when the money is paid, it will be upsetting. Watches and cars are actually the same, except that the cycle of these problems encountered by the watch will be much slower than the car, but when you have been in contact with the watch for longer and longer, and the number of watches is slowly increasing, similar problems with cars Will appear slowly. In the past, some people wrote articles about the maintenance of watches, but most of them were empty (because their own watches may not have any problems). Now, I want to talk about why I have limited knowledge and experience. Attention will be paid to the maintenance and repair of the watch.

Rolex Explorer 214270. The old model is on the top and the new model is on the bottom. It looks the same. In fact, the two models differ in the numbers of 3, 6, and 9 and the length and thickness of the hour and minute hands.
First of all, what I want to share with you is, how do I know that my watch should be maintained?
   I will talk about my own previous experience. I have a few Rolexes, of which a relatively large number are usually a 214270 probe. Because Tanyi is a smaller size and a thinner one in sports, this watch is more ‘friendly’ to the cuffs of clothes and is less likely to jam the cuffs. We usually just watch a rough time with a watch, not a few seconds. But one day I found that the watch was slower (because it hasn’t been adjusted for a long time), so this time I turned the watch to the cell phone to the minute and second. Then after one day and one night, after waking up the next day, looking at the time, I found that the watch seemed to have slowed down from ‘no difference between minutes and seconds’ (seconds could not be targeted). Rolex is a watch certified by the Observatory, with a standard of + 6 / -4 seconds per day. As a result, I found that the watch had gone beyond the + 6 / -4 standard after one night, and it felt like it was more than 10 seconds slower. I know many friends will also say that the error of their own watch exceeds the observatory standard, which may be normal. After all, some observatories are measured under ideal conditions, and the situation in life is complicated. I was also thinking, maybe it was just an accidental problem. In order to verify it, I tested this watch with a machine and found that the watch head is upward, the watch swings only 220 degrees, the watch is vertical, and the swing is only 200 degrees. To, the error is 8 seconds slower. The swing is too low, and this watch really needs to be sent for maintenance. I then went to Rolex Customer Service (Century Fortune Center) in Beijing. After the watch is tested in the service, the minimum swing is only 160 degrees. In fact, there is nothing wrong with this watch, it is time to maintain it, and the oil in some places is dry. Immediately I left this one in the labor service. Although there is no meter measuring machine in our home, from my experience, you can easily see that the watch has slowed down significantly in a short time, and the observatory watch greatly exceeds the observatory standard. You can basically take it to the customer service center .

Rolex Paul Card

The next question is, how long does the watch need maintenance after wearing it?
   I think this question is very interesting, because many people on the Internet who do n’t wear watches can move out of some standards, such as 2-3 years, such as 5 years. Anyway, there is no error, but there is no factual basis. Below I still use my own watch as an example. The probe of my 214270 is the probe of 3, 6, and 9 metal characters, not the 3, 6, and 9 luminous characters that were newly launched last year. Please pay attention to the distinction because the old and new models have not changed. The metal word 214270 should be launched in 2010. I bought this watch a few years ago. I wore it for a few years myself. Why is the oil in some places dry? Because when you get a watch, maybe it was produced in the first two years. If you wear it for a few more years, the watch will have some years. So you can see that after wearing the watch normally for 5 years, the various states have dropped (the lubricant will dry out). Although the watch is still going, the error starts to increase, and it is not impossible to continue wearing it. But the movement is already in poor condition, so any watch cannot afford time and running wear.

The maintenance cost of the previous Daytona 4030 movement is actually higher than the current Daytona 4130 movement. The picture shows the 4030 chronograph movement used by the previous generation Daytona.
How much does it cost?
   When we first entered the world of luxury watches, we might have only one watch at that time. Maintenance was probably an issue we never thought of at the time. Later, with the increasing addiction of watches, watches changed from 1 to 2, and then to 3, 4 and even 5 upwards. On the other hand, the watch at hand may be a brand new complete watch in warranty, or a single watch without a warranty card, or even an old watch or antique watch. At this stage, problems with the repair and maintenance of the watch gradually emerge. Some players once said that ‘maintenance is not very important, but very important.’ When I first heard this sentence, I couldn’t empathize at that time. Now, I also pay more and more attention to the repair and maintenance of watches. It is very important and even affects how you choose the table. Let’s count it. Rolex, Omega watches, including watches of the same brand, movement maintenance oil, according to the complexity of the movement (from the three hands without a calendar to the chronograph movement), the price is more than 2000 yuan To more than 5,000 yuan once (for the tourbillon and the like I don’t know). In addition to washing oil, the most frequently changed part is the seal on the crown. Because the screw-in lock bar will wear out for several years, the customer service center generally recommends changing it. The price is 380 (if the waterproof test passed the test, I will not change it). You can add this price yourself. For a watch, there is no problem with the last 5 years warranty, but when your watch is more and more, the number of times you send the watch to warranty will be more and more, and the chance of problems will increase (watches It will inevitably be bad. I still have a chronograph of a certain brand that has not been repaired). We will slowly discover that if you have multiple watches in your hands and take turns to maintain them once, you can buy another one for the price (I have maintained and repaired several watches in the past period, and some are not intended to be maintained. ).

A complete set of Rolex 114060 waterless ghosts.
So when I bought the watch, I had a little experience.

   If the budget allows, you can buy a brand new full set of watches under warranty, try to buy, this is the best choice. Because the watch is new, you can wear it for a long time and you don’t need to take care of it for a long time. Even if the price is higher, as long as it is within the acceptable range, try to buy it. If the budget is insufficient and you need to see a watch or single watch without warranty, then try to choose a new watch with a recent production year. For example, Rolex is optimistic about the prefix. For watches with an earlier production year, because the production time is longer, the state of the movement will be affected. Buy it back and wear it for a while, you may have to take it for maintenance. Some old models of watches, when bought back and said they are not allowed to go bad. But the good news is that as long as these watches are taken for maintenance, they can be brand new as they are. (Single watches seem cheap when buying them, but if they do n’t take long to buy, they are actually just saving money. It is used for maintenance, so when buying a watch, especially a watch with an early production year, try to push the price down). Finally, the question of old and antique watches. For ordinary people, I don’t recommend buying such a watch. The reason why some people buy old watches and antique watches is that (except collectors) big brand watches, the price will also be very low, wearing face is enough. But when these watches are bought back, once problems occur, they may not be repairable. Because many watches are so old, there are no parts now. Some watches are repaired by the brand’s official customer service, and basically have to return to Switzerland. The maintenance cycle is long and expensive.

A full set of Rolex 116400 blue disk green glass.
   Some friends may say that we have familiar watch shops and watch repairers who can solve the problems of watch maintenance and repair by themselves. Yes, yes, this is indeed a method. I had previously repaired a Rolex and it was also a watch I wore. Because I watched it once, it was at 2 o’clock (you should pay attention to this position, it is easy to get it), the case has scratches, and the glass has a small pit. I don’t know if it was the cause of this sting, but after wearing it for a while, I found that the needles were loose. Then I went to the familiar watchmaker where I reinstalled the needle. After I installed it, I thought about it, and sent the watch to the work clothes for maintenance. Because I think that after a Rolex maintenance, the movement will have an additional 2 years warranty, and the watch is also recorded in Rolex’s computer. If there is any problem, there is an additional guarantee, which is not available to the public. Considering the extra protection, I later sent the watches to the labor service whenever Rolex needed maintenance.
   The experience on the watch is paid by buying the watch and paying the ‘tuition fee’. Compared with many people, the ‘tuition fee’ I paid is insignificant, but I hope this experience can be useful to friends who have just arrived in the world of watch Benefit.

Read More »

Bell & Ross has released a new high-tech BR-X1 watch in Paris this week. The price of the new watch has increased significantly, and it is aimed at completely different target customers, thereby leading the brand’s development to one. A new direction.

   In a luxurious showroom at the headquarters in Paris, Carlos Rosillo, CEO of Bell & Ross, showed the media a clip from the 1983 movie ‘The Right Stuff.’ The film adapted from Tom Wolfe’s novel of the same name in 1979 begins with Chuck Yeager’s breakthrough sound speed driving. It is Bell X-1 that helped him achieve this feat. The reason why the new ‘Supersonic’ chronograph gives the same name-Bell & Ross hopes to break through the ‘sound barrier’ of its own watchmaking.

   From a business perspective, the new limited edition BR-X1 chronograph costs 15,000 euros, breaking the key psychologically expected price of 10,000 euros. The ‘sound boom’ caused by the release of this chronograph will definitely shake the entire watch industry, which means that Bell & Ross will abandon its familiar field of price positioning of thousands of yuan, and Audemars Piguet, Hublot and even Richard M. Le began a positive competition.

   ‘This watch we are launching will face fierce competition from Audemars Piguet Royal Oak Offshore and Hublot Big Bang Skeleton,’ Mr Rosillo said frankly, ‘but I believe that customers interested in this type of watch will choose Bell & Ross, because it is specifically designed for this type of customer, they already have this type of watch, but still want new models of different brands. This watch will even bring us a new type of customer group.’

   But how to break through the ‘sound barrier’ of watchmaking? Mr. Rosillo explained that “both precious metals and gemstones can be used, and hope can be placed on the application of high-end technology.” Apparently, Bell & Ross chose the latter. The light grade 5 titanium alloy with rubber and high-tech ceramics makes the case lighter but more robust. What’s more, Bell & Ross specially equipped it with a movement co-developed with Dubois Dépraz, with an ‘X’ style black DLC bridge structure.

   The technical design of the case has obvious ergonomic considerations. For example, the red rubber on the case allows the wearer to hold the watch more comfortably for chronograph operation. Compared to other push-button timers commonly found on other chronographs, the rotation type operation is also easier and more comfortable. Although the diameter of the watch reaches 45 mm, the application of titanium alloy makes it not heavier to wear between the wrists.

   The release of this BR-X1 watch will start a new era of brand development. In the future, Bell & Ross will have more high-priced technical limited edition watches. 750 points of sale around the world compete for 250 limited-edition watches, Bell & Ross also took the opportunity to practice the marketing strategy of the franchise.

   The new BR X1 limited watch continues the brand’s signature square case design. This structure provides possibilities for countless changes in the future. For example, a simple change in rubber color on the case will create a new watch. Mr. Rosillo said, ‘(This case design) is like Lego, it is a highly inclusive and modular architecture, and it is very flexible to operate.’

   Finally, Mr. Rosillo concluded that, from the present point of view, the future series will still continue the brand’s square case design. However, this may also be a limitation and obstacle to the brand’s ‘supersonic’ ambition.

Read More »

Bienne, October 16, 2012 – The new factory of Rolex’s calibre manufacturing plant in Biele is officially completed today. Influential politicians and business people such as Johann Schneider-Ammann, member of the Swiss Federal Council (Head of the Department of Economic Affairs), Andreas Rickenbacher, Chairman of the Executive Committee of the Canton Bern, Bern Parliament Hans Stöckli, and Mayor Erich Fehr Attend the inauguration ceremony. After the traditional ribbon-cutting ceremony, Rolex showed guests and its media friends its brand-new movement manufacturing facility. Rolex will perfectly combine high value-added manual skills with cutting-edge technology. The new manufacturing plant is of great significance and is one of the largest industrial construction projects in Switzerland in recent years. As the world leader in luxury watches, Rolex can perfect the production model of its movements with new manufacturing. This extremely modern movement manufacturing plant covers a total area of ​​92,000 square meters and a total volume of 400,000 cubic meters, of which the new plant has a volume of 230,000 cubic meters. While Bill Movement manufactures to achieve superior productivity, it also provides employees with a comfortable working environment and respects the environment. The new manufacturing facility sets a new example for the watch manufacturing industry, continuing the pioneering spirit of the Rolex brand and the passion for excellence.
Rolex enters a ‘new era’
    Mr. Maître Bertrand Gros, Chairman of the Manufacture des Montres Rolex S. A., said: ‘Today, Rolex has entered a new era. The new Bill Manufacturing, which started in 2009, shows Rolex’s unwavering confidence in the future. Today, strategic parts are Supply has become a huge challenge for the watch manufacturing industry. Our manufacturing facilities in Bill and Geneva constitute a strong and sturdy production system to ensure that Rolex can produce independently and has the freedom to create independence and innovation, while also meeting the brand Demanding quality. ‘
Johann Schneider-Ammann, member of the Swiss Federal Council, emphasized the important role of Rolex.
    As the image ambassador of Swiss manufacturing, Rolex has proved to the world the high quality and high-tech level of Swiss manufacturing. He said: ‘Rolex’s huge investment in the facilities of the new manufacturing facility shows that Switzerland is still a first-class production place even in the depressed world economy.’ The brand controls the entire production process.
    The completion of Bill’s new manufacturing facility marks the successful completion of Rolex’s strategic plan for more than ten years-integrating the production of important parts of watches, and the production process is completely under the control of Rolex. Rolex internally controls the production of all the important parts of the watch, including the case, the movement, the surface and the strap, through four new or converted manufacturing facilities (three in Geneva and one in Bill). This forward-looking strategy not only ensures that Rolex can produce independently, it also has unmatched productivity. Efficient production
    Concentrating all movement production in a new manufacturing facility is conducive to improving production efficiency and productivity, improving various production operations, and optimizing the allocation of personnel and materials. Bill Manufacturing employs a large and efficient automated storage system. This fully automatic system has more than 46,000 storage cells, which can safely store parts and finished products, and quickly deliver parts to the workshop through 22 receiving and dispatching stations and 1.2 kilometers long conveyor belts.
    The new building has a simple architectural style and rigorous structure, providing employees with a spacious and bright working environment. Ample natural light enters the building through the lighting patio, and the design of the lighting patio is inspired by the movement structure.
The new manufacturing facility has a top-view restaurant and several staff rest areas. Fully consider environmental factors
    At each Rolex facility, the design and construction of new plants must adhere to strict safety standards, integrate into the surrounding landscape and respect the environment, and meet sustainable development requirements. Not only that, the new Bill’s manufacturing facility also meets the Swiss sustainable housing energy standard MINERGIE ®, which is extremely rare in buildings of this size. The new manufacturing facility is particularly eye-catching. It makes good use of energy, has excellent thermal insulation layers, and uses renewable energy to deeply integrate building design and production needs. More than 2,000 employees work at Bill’s Manufacture, while more than 4,000 employees work at Rolex’s Geneva headquarters and other manufacturing facilities. They are responsible for the manufacture of other watch parts and assembly of watches.

Read More »