Watches Artistic Beauty

About a month ago, I received a mysterious message on WeChat: ‘Sister Rabbit, let’s talk a few words, we have an exclusive news, but we need to sign a confidentiality agreement.’ I was confused and tried I found out more information, but the other party did not leak, and finally answered the phone: ‘Panerei signed a new brand ambassador, and you are a fellow, non-entertainment star, have you guessed it?’ ‘Sun Yang?’ Name it. In fact, after thinking back, my subconscious answer just proved Panerai’s thoughtfulness: the swimming world champion is related to water, conforms to the image of ‘tough guy’, and also meets my expectations for this character (at last it is a veritable muscular man). In the following month, I kept secret until one day I had coffee with a friend in the industry, and the other party asked me with great curiosity: ‘Do you know anyone who signed Sun Yang? Panerai?’ The bitter coffee was almost Flowing from the corner of my mouth, but I still pretend to be calm, Gu Gu said to him … To be honest, Sun Yang has experienced unprecedented traffic in these months and is also in the hot search, but Panerai still insists on this Decide. Just last week, the K11 flagship store in Shanghai was officially unveiled, and I also met Sun Yang himself—easy and sincere in conversation, familiar with watch models, and especially fond of the host. Out of courtesy, every time Yang Yang wanted to stand up, he was ‘ordered’ by the host to avoid a huge height difference. ‘In fact, the first high-end watch of my life was Panerai, and I bought it for my father. Nahai. After all, he is also a big man close to 1.99 meters, we all like big watches. Secondly, I personally like Panerai’s sandwich dial, as well as the iconic crown bridge, plus luminous. And, Panerai’s name has the word ‘sea’, and I myself can be considered living in the water, which is particularly relevant. ‘Just a few words from Sun Yang’s rise to power, coupled with his modest manners, made me quickly sort out in recent years. The opinion of the public opinion about him was slightly surprised-because the reality was too good. Sun Yang said that because he often bores his head and practiced non-stop, foreign team members who train together like to call him ‘a monster in the water.’ This also makes me think again about the difference between the celebrities in the eyes of the public and his own internal qualities. . Why is Panerai looking for Sun Yang? This question is easier to answer than ever. A while ago, Rabbit just wrote the collection of the watch of Hollywood superstar Rocky Johnson. There are countless pieces of Panerai. In addition, in a series of movies such as ‘Death Squad’, all the macho men are Panerai bodyguards, you can imagine the image of ‘tough guy’ How ingrained. So any brand looks for a spokesperson, no matter who it is ultimately chosen, we can do everything we can to justify it. Only the toughness of Panerai is beyond the reach of ordinary people. So I finally knew that it was Sun Yang’s moment. I Changshu breathed a sigh of relief: ‘I finally found a powerful big man.’ In this sense, the fact that Sun Yang is a Panerai customer is icing on the cake, and of course it is even more Perfection-Hard power meets the standard first, followed by emotional integration, Sun Yang has both. Panerai’s current brand ambassadors, whether they are Mike Horn (a famous South African explorer) or GUILLAUME NÉRY (the French free diving champion), are not so-called traffic reds, but they are all top-notch in their respective fields and have adventure and sports genes The addition of Sun Yang confirms Panerai’s choice. As for the ‘big man’, it’s nothing more than a real tough guy who has to have both strength and appearance. At the release site, Sun Yang contributed a lot of laughs: he couldn’t wait to introduce everyone to his Panerai, and many times ‘encouraged’ the host to buy a watch, it can be described as a strong carry … I have seen many watches The spokesperson, each time speaking of the product will be slightly nervous, there is always a feeling of ‘temporarily holding the Buddha’s feet’ after shaking the data and quickly shaking it out, and using the universal ‘all-match good-looking’, but Sun Yang raised his hand and said The PAM01616 he wore in particular mentioned that blue was the color of the sea, which made him naturally feel good. This watch is 47mm in diameter and the case is Carbotech carbon fiber composite material, which is the main model of the sneak series this year. For the controllers, the blue pointer scale with the black case has a sense of restraint (yes, I know you like it). I believe everyone knows Panerai’s name, but many people are messy when they mention the model. Today, the rabbit may wish to repeat it. To be honest, Panerai’s product line has been reorganized and divided into 4 series. It has become very clear. (Once the rabbit was severely abused by Radiomir and Luminor in the 1940s and 1950s. The model was abused for a full night, and his vision plummeted by 100 degrees. Let me give you a simple way to distinguish. The most easily recognizable is-the one without crown protection is Radiomir. The Luminor and Luminor Due series both have crown guards. The obvious difference is that the Luminor Due line is thinner and lighter, so that even girls can easily control it (the smallest Panerai with a 38 mm is here Series). These two watches are 1359 (left) of the Luminor series and 906 (right) of the Luminor Due series. Finally, which is the focus of today, the Submersible sneak series originally belonged to Luminor 1950, and are now divided into a series separately-diving watches The attributes and professionalism are stronger. For example, the fourth generation bronze watch PAM00968 introduced by Rabbit is also a member of the stealth series. For Sun Yang, there is nothing more suitable for his personal attributes than the stealth series. In addition to PAM01616, the PAM00982 Guillaumé Néry edition is also a special watch this year. When the Geneva Watch Fair returned this year, Rabbit introduced only 15 Guillaume Néry special editions (PAM00983). These 15 watch owners will go to Moorea in French Polynesia to visit Guillaume • Inside and interact with him. But the existence of PAM00982 has given consumers another opportunity to miss the tough guy experience. It is also 47mm in diameter. This watch is a titanium case with a blue ceramic dial, and the hands and rubber strap are blue. Equipped with flyback chronograph and seconds reset function, Sun Yangdai’s third stealth series carbon fiber watch PAM00979 may be slightly dim, but the dial and bezel have camouflage texture. The case back has images inspired by the Italian Navy commando. Its special edition is 33 pieces of PAM00961 (my favorite this year), the scale hands and rubber strap are green. Just a while ago, Rabbit saw 33 watch owners gathering in Italy to conduct a devil-like naval commando training … Some readers shouted that I missed the training scene. I can only say that it is too late to pay attention to the gossip rabbit. A little more regret ~ Finally, the only gold watch worn by Sun Yang this time, PAM00974, 42mm diameter. In Yang Yang’s own words, he originally thought that the 42 mm was slightly smaller for him, but the red gold version and the bridge protection design had different visual effects. Interestingly, I also searched the watch library for a while, I thought that I must find the most annoying Panerai in order to satisfy the surging rabbit fans. Sun Yang’s four watches are believed to have hit some of you. Of course, the price of the stealth series is high in Panerai. For other series, you can find a taste on the official website. That day, I discussed with rabbit fans how to distribute funds among different watches. An RM watch owner said something that won my heart: ‘I think a man, as long as he is ready to buy multiple watches, Panerai is one of the necessary because There is no substitute. ‘That’s what I mean by the’ permanent style ‘. Yesterday, some readers said that I was brainwashed by my ‘many hands’, and the comrade of my family, the red envelope rabbit, left me to watch the sea in the past. His heart is like a rock. As a result, he tried with a thin 14cm wrist last weekend. 42 Panerai Millimeter kept self-affirming: ‘It’s not that big, it’s very good!’ In fact, many times, it is our heart that is first poked, and then ‘brainwashed’ by our own growing enthusiasm. The rabbit is nothing more than the person who sows the desire. A brand with a strong style has come to this day, giving up the sense of security that the public wants, but insisting on personality still ushers in lasting. I think of Sun Yang saying that the secret is “hard training”. In fact, no matter whether it is a person or a brand, the endurance is strong endurance (seeing countless people leaving the way all the way), although the peaks and troughs may recur, but do not give up the end Goodbye bright. The gossip rabbit is only original, welcome to repost!

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It may be difficult for modern people to imagine that they would be buried in the sea because they lost their way to the sea. But in the sixteenth and seventh centuries, this was normal. According to data, a large number of more than 300 ships traveling between the British Isles and the West Indies each year lose their direction at sea due to inaccurate longitude, leading to the loss of valuable cargo and the death of a large number of crew members. Among them, the most well-known accident should be the encounter of the British fleet around 1707. At that time, the British Navy returned from Gibraltar after defeating the French fleet in the Mediterranean. However, when the fleet sailed on the Atlantic Ocean, it encountered heavy fog for 12 consecutive days. More than 2,000 soldiers were buried at the bottom of the sea. The reason for the frequent occurrence of maritime accidents in that era was largely due to the difficulty of real-time positioning during the navigation of ships. Imagine that in the era when there was no GPS satellite positioning, nothing could be more reliable than the ‘lunar distance method’ or ‘the longitude theory based on time.’ However, both have limitations. The problem with the lunar distance method is the change in the weather and the complexity of making the star watch; the latter lies in the accuracy of the time movement of the clock in the harsh environment. Abraham-Louis Breguet (1747-1823) had to find a solution if there was a problem, not to mention, governments of various countries also offered a large sum of money to solve the problem of longitude measurement during navigation. A brave husband is bound to reap the reward. In the early 18th century, John Harrison made the longitude no longer mysterious with a precision marine astronomical clock. It is also from this period that the marine astronomical clock officially entered the stage of history. Guidebook for the use of marine clocks Abraham-Louis Pauline If the invention of John Harrison helped the British fleet to establish the position of maritime supremacy, the ‘savior’ of the French fleet was Abraham-Louis Po Alas. How do you describe his contribution to the French fleet and the entire maritime field? We might as well look at two sets of data. First, Abraham-Louis Breguet is the only French watchmaker in the entire French watch industry to be elected to the French Longitude Committee and the only French Royal Navy precision watch manufacturer; second, Aber Lahan-Louis Breguet published many books on marine astronomical clocks in his life. Among them, the Manual on the Use of Marine Clocks became a guiding document for navies of various countries. When shocked by these results, don’t forget that Abraham-Louis Breguet is a watchmaker. Nautical astronomical clock No. 31961822 sold to the French Admiralty Breguet in 1990. The first generation of the Marine nautical series was launched in 1990. It was awarded to Abraham-Louis Breguet in 1815, A tribute to the honor of ‘watchmaker’ in honor of its historical position in the maritime field. This honor is paramount for watchmakers. At the beginning of this series, the tough design and deep historical heritage attracted praise. For example, Mr. Ding Zhifang and Mr. Ding Zhixiang both showed a high degree of recognition for this generation of products. In their opinion, the first Marine series was because Breguet first used Horloger de la Marine (Royal Navy Royal Watchmaker). The title is combined with the product, so it can be very impressive. What’s more, the aesthetics of the Marine marine series are not static, but will continue to integrate into the new era of aesthetics. For example, in the second generation of 2005, the brand began to use the Marine marine series to meet the requirements of fine watchmaking. Rebuild. In 2017, the launch of the new Marine nautical series 5887 time equation watch marked the entry of the series into its third generation. The third generation Marine marine series is more exquisite in design. In addition to the iconic coin decoration commonly found on the side of the case, the new design makes the tooth spacing larger. In the new design, there are still many inspirations from the sea, including the international maritime signal flag letter ‘B’ decoration on the end of the second hand, and the ‘B’ shape of the crown part becomes more obvious; The convex convex lugs and crown bridge are inspired by the navigation mark, and the lugs have also been changed to the design of “bracelet lugs”, that is, a “metal block” is fixed between the left and right lugs; there is also a folding watch The inspiration of the buckle and automatic rotor is derived from the rudder of the ship; the hand-engraved decorative pattern of the movement splint is naturally inspired by the deck of the ship. In addition, there are many design changes. The Roman numerals have been changed to large three-dimensional time scales The decoration in the center of the plate is no longer a spiral pattern. Combined, they give the Marine marine series a new positioning: both the vitality of sports style and the classic of business style. This advanced texture has also been well received by industry experts. Teacher Ding Zhixiang: ‘Baoji has organized watch technology and registered many watch structures with patents, which has a huge impact on the industry. According to popular saying, Baoji is the watchmaker in the watch industry, so he is highly respected.’ After the new design tone, it is naturally the vigorous expansion of the product line. In 2018, Breguet released three watches: Marine5517, Marine5527 and Marine5547. The three watches are available in rose gold, white gold, and titanium cases in their overall design, and the dial decoration of each style is different. Among them, the white gold and rose gold models are hand-embossed and engraved with wavy patterns embellished with blue and silver-plated gold dials, so that people can feel the breath of the sea at a glance. Teacher Ding Zhifang also praised the white gold model. ‘The white gold model’s blue gold engraved dial with blue leather strap is very in line with the original concept of luxury sports in my mind.’ As for the first appearance on Marine The titanium model in the series is a combination of rock gray gold dial and solar radiation pattern, and the highly textured tone is quite cool to wear on the wrist. The Breguet Marine Marine Series 5517 is functional. Marine 5517 is the most classic three-pin layout. Although simple, every detail has been done to the extreme. As the teacher Ding Zhixiang said, ‘I like the junior pin most. Because the origin of the Marine nautical series is the marine astronomical clock, which is originally a simple display, and the simplest model is the most pure.’ Not to mention the special Breguet Marine series 5517 watch, it also has a special edition, the blue gold dial with the Paris shoe studs depicting the image of the Ocean Guard, very beautiful, but unfortunately not for sale. In addition to the Breguet Marine Marine Series 5527 chronograph, the timing function of the Marine 5527 is Breguet’s specialty. Don’t forget, the earliest double-track chronograph was actually produced by Abraham-Louis Breguet. This chronograph is about to celebrate its 200th birthday. Breguet is the undisputed originator of the double-track chronograph. Therefore, whether it is the feel of the button when the chronograph is started or the stability of the chronograph second hand, it can be said to be a textbook-level model. The Breguet Marine Marine Series 5547 Music Alarm Watch Marine 5547 is even more powerful. The built-in alarm function greatly improves the sound quality under the premise of ensuring the volume, which makes it close to the standard of the watch ‘music’. Very rare design in the field. The success of the new Marine nautical series marks that Breguet has pushed the category of nautical watches to a whole new level. In fact, in the brand’s 243-year watchmaking history, there are a lot of deeds to promote the development of the watch industry with its own efforts. Tourbillon, three questions, and chronograph hands are not an exaggeration to say that most of the clock functions well-known to modern people will trace their roots to Breguet. Because of this, many professionals call Breguet the ‘father of modern watchmaking.’ Editing: Hours, Minutes and Seconds | Vision and Cartography: Dried Fish Pictures: From Brands (Partially from the Internet) Flow Hip Hop Watch and Jewellery Culture Guide for 8090 Young People Launched by Watchmakers

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Tissot, a famous Swiss watchmaking brand, and its global endorsement ambassador Huang Xiaoming once again interpreted Tissot’s latest advertising image in Beijing. The latest advertising image of Tissot is still mirrored by the well-known domestic photographer Feng Hai. In each group of shooting, he successfully captured the real moment of Tissot’s global endorsement ambassador Huang Xiaoming, showing his fashion attitude and gentlemanly style. Behind these memorable shots, Tissot’s brand concept “innovation originates from tradition” is expressed. And this time the shooting creativity is also unique. In addition to using the Swiss symbol of Tissot’s hometown, the Jungfrau, as the background, it also draws its creative inspiration from the night scene of Beijing, China. This aspect shows Tissot’s heritage and tribute to its more than 150 years of history, and also shows Tissot’s firm confidence in the Chinese and even Asian markets. On August 1, this year, when Tissot was the official partner of the 100th anniversary of the Jungfrau Railway, ‘Shooting’ Jungfrau in the new season’s commercials undoubtedly emphasized the close cooperation and deep blood between the two sides. Xiao Ming stared affectionately in front of Beijing’s night scenes, freely interpreting Tissot’s new season advertising image blockbuster
At noon on the 29th, Huang Xiaoming, who was fashionable and casually dressed, appeared in the studio in an energetic manner. After working for several hours, he still looks energetic and ready to go. Xiaoming greets everyone cordially and entertains everyone to enjoy his favorite Japanese cuisine for lunch. After that, the first group of shots started immediately, with the background of the night scene of Beijing streets with unique simplicity and traditional charm. Xiaoming is wearing a gray slim suit, wearing a Tissot Classic men’s gold watch, leaning slightly to his side, arms folded and thoughtful, his eyes are deep and firm. The Tissot gold watch on his wrist records the passage of time with hands, silently thinking about the future with Xiaoming. At this time, time seems to be still, accompanied by Xiaoming’s meditation … And in the background behind Xiaoming, the flashing lights outline the unique Chinese charm of the tower-shaped building, and the simple style also sets off the nostalgic design of the watch . And Xiaoming’s fashion interpretation also builds a bridge between the Chinese background and the Western elements in the watch.
     Huang Xiaoming wears the Classic men’s gold watch. Its design shows the perfect fusion of luxury and simplicity. The embossed bar scale on the round dial makes the watch more profound; the Roman numerals at 12 o’clock show the elegant classic style. In addition, the round small seconds dial at 6 o’clock adds a little vintage charm to the watch, perfectly merging with its modern fashion sense. The watch’s dial features classic silver and a brown leather strap, which truly inherits the nostalgic classic style. The contrasting and harmonious combination of silver and brown is also echoed in Xiaoming’s dress. The gray slim western suit is equipped with a black V-neck sweater. The matching of dark and light colors is just like the color matching of the watch.
Tissot Classic Men’s Gold Watch
After the first group of shooting was successfully completed, Xiaoming deliberately bought coffee for everyone to refresh and make the next work more efficient. Before shooting the second group of styling, the stylist ingeniously designed a tie with black and white irregular stripes and a formal black suit, which is enough to show the team’s pursuit of exquisite details. In this group of models, Xiaoming wore a Tissot Rock series automatic mechanical astronomical watch and walked in a bustling metropolis, showing a relaxed moment after a busy day of work. After trying to set the action to be recognized, Xiaoming communicated with Mr. Feng Hai and expressed his hope that he can freely play and show his true fashion. Afterwards, the poses and actions of the photos presented in front of everyone are more natural and have been well received.
形象 The background of this image is also taken from the empty night scenes of Beijing streets. ‘Close to life and people-oriented’ is not only the design concept of Tissot products, but also perfectly reflected in Tissot’s communication strategy. Plain and simple elements can often create an approachable life scene. And Xiaoming’s expressive interpretation in front of this background conveyed the ease and frankness after the bustling, and with the wristwatch of the Rocklock series of astronomical watches, every moment the pointer passed became more calm and indifferent. At this time, the rhythm of time seemed to be more rhythmic, and this moment was magnified to the extreme. The background exudes the fresh air of Beijing at night, creating a pleasant atmosphere.
Xiaoming interprets a relaxing moment after a busy day of work
晓 When Xiaoming learned that this chronometer watch won the corporate classic championship of the 2011 Swiss International Chronometer, he repeatedly praised that there should be a precise and classic mechanical watch at work to help him better control time. The Tissot Rock series automatic astronomical watch uses a sapphire crystal glass with a double anti-glare coating, which allows you to watch the elegant movement of the hands more closely. The dial is decorated with complex but regular twists. The cord-like decoration is quite admiring. The built-in glass technology behind it can better reflect the three-dimensional feeling and extraordinary feel of the carving technology, and also let the human body experience the exquisite craftsmanship of Tissot and the consistent inheritance of the pursuit of perfection. The use of rose gold PVD coating makes the watch more extraordinary and nostalgic. Xiaoming’s black and white fashion style also highlights the low-key and elegant color of the Leroc series rose gold PVD case, which has become the focus on the wrist.
Xiao Ming’s Leroche Observatory
The last group of models returned to Tissot’s motherland, Switzerland, and took the ‘Top of Europe’ Jungfrau as the background to capture the success and joy of outdoor sportsman Huang Xiaoming ascending. If the first two groups of blockbusters are Tissot’s innovations based on the Asian market, this group is the classic heritage of Tissot returning to tradition and paying tribute to the motherland.
8On August 1st of this year, at the 100th anniversary of the Jungfrau Railway, Tissot is also honored as its official partner of the centennial anniversary. Jungfraujoch Railway Station is located at an altitude of 3,454 meters. It is the highest railway station in Europe and the highest place in Europe that ordinary tourists can reach. Its engineering difficulty is comparable to precision timing equipment. Because of the common demand for precision between the two, Tissot has become an ideal partner for the Centennial Celebration of the Jungfrau Railway. In addition, the Jungfrau region and Tissot’s hometown, Lillok, are listed as UNESCO World Natural Heritage Sites. Although the roof of the Jungfraujoch is frozen all year round, it is a melting pot of tourists. Every year, visitors to the highest train stations in Europe come from all over the world, and in 2010, there were 672,000 passengers. Tissot, which is also Swiss in origin, is also the largest Swiss fine watch brand in the world. It is also the number one Swiss fine watch brand in the world.
Beijing was sweltering in June, and there was a scorching wave in the studio that day, but Xiaoming had to put on a thick sweater and down jacket and put on ski boots, which made the staff on the scene praise his profession with thumbs up spirit. Xiaoming transformed into a warrior, leaning on a pole at the summit of the cold winds of the Jungfrau Mountain, looking far into the distance, Mei Yu revealed calmness and confidence. This pair of styling with Tissot Tengzhi Professional Edition watches closely connects the spirit of persistent outdoor sports with high-tech watches.
Professional version of Tengzhi series worn by Xiaoming
On the one hand, business people walking on the streets of Beijing, and on the other hand, outdoor elites climbing the Jungfrau, shuttle between such identities, Huang Xiaoming has always maintained its unique and fashionable style, just like the goal pursued by Tissot men’s watches, always show Really stylish and extraordinary gentlemanly. During the shooting, Xiaoming also specially brought his favorite brand of cake to celebrate the scene of the staff. Everyone present could feel Xiaoming’s sincere and kind gentleman’s demeanor. At the same time, the entire shooting process was very efficient. The three groups of photos were quickly taken. Several Tissot executives were also very satisfied. They praised Xiaoming for her professionalism and dedication.

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As the year of the sheep is approaching, the brand has launched two new watches with the theme of sheep. Sheep is a symbol of imagination and creativity, and it is more reminiscent of Yiran’s idyllic world. Presenting such valuable animals on the dial of the Petite Heure Minute is a real aesthetic challenge.

   The master craftsmen of the brand art workshop are not afraid of difficulties and are determined to present three goats wonderfully-not just one. Three lifelike goats stood on the top of the mountain, showing success in the coming year. The master craftsman uses the skill of ingenious craftsmanship to outline every detail of the sheep.

   The simple and elegant plum pattern on the dial complements the goat image more vividly. Plum blossoms are known as the ‘Four Gentlemen’ along with orchids, bamboo and chrysanthemums, and they have appeared in ancient Chinese paintings more than 1600 years ago. The plum blossoms bloom in the winter, indicating that spring is coming. It opens brilliantly on a white mother-of-pearl or black onyx dial. The oscillating weight with a sheep head pattern also uses these two precious materials.
   In order to make the plum blossom more attractive, the brand art workshop specially uses the extremely difficult champlevé process to create a wonderfully delicate effect: the master craftsman engraved the metal and filled the groove with enamel , And then polished by hand. The finished dial pattern looks like a piece of Chinese paper-cut art, an ancient art that has been around for thousands of years.

  The two new watches are paired with fresh white gold and Jaquet Droz blue, warm red gold and fuchsia. Each is limited to 28 pieces. As lucky ones that will bring success and good luck to the new year, they will surely be highly anticipated by watch lovers and professional collectors.

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Hublot’s ‘Jeans’ denim series watches integrate denim details, dials and straps are made by Italian denim manufacturers that supply multiple luxury fashion brands.

Oceanographic 4000 Jeans

   Based on an idea from jeweler and hotel owner Tina Zegg, Hublot has launched the ‘Jeans’ denim collection, which includes three new Big Bang watches, Big Bang Jeans for women, men’s diving watches and a new version of Oceanographic 4000 ——Oceanographic 4000 Jeans. All watches incorporate denim details, dials and straps are made by Italian denim manufacturers that supply multiple luxury fashion brands.

Big Bang Jeans

   On February 18, the series was officially launched at the Swiss Wellness Hotel Chasa Montana. The German Olympic Games and World Ski Championship, Hublot’s image ambassador Maria Höfl-Riesch, Hublot’s Chairman Jean-Claude Biver, and from the Zegg & Cerlati store Tina Zegg and Carlo Cerlati attended the event. Oceanographic 4000 Jeans is a special edition watch made exclusively for Zegg & Cerlati stores. Big Bang Jeans will also be exclusively sold in Monaco in late summer.

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As the global luxury consumption environment changes, brands are more willing to participate in different types of activities to make their images more vivid and full. There are endless activities such as holding various exhibitions, building museums or brand houses, and selecting annual art or public welfare characters. At the same time, with the public attention of major sports events, sports marketing that promotes corporate image and development has also become a mainstream marketing method.

   Mature sports marketing is to achieve the integration of sports culture and brand culture. What sports marketing emphasizes is not a product, but a culture, an emotion that resonates with consumers for sports. Sports itself is healthy and vibrant, and at the same time has a sense of competition, which is in line with the basic culture of many luxury brands. What companies need to consider more is how to choose competitions that match the brand characteristics while avoiding competitors, which has also created a diversified development of sports marketing.

   Fortunately, there are many sports events; and, in the past few decades, sports marketing has matured relying on the development of science and technology and economics; and there are many people involved in sports performance and timing, which has brought the luxury timepiece closer The distance between the product and the playing field. These have paved the way for the diversified development of luxury sports marketing.

Cartier sponsors international polo tournament

   Cartier hosts three splendid polo championships each year: the historic Cartier Royal Windsor Polo Tournament, the adventurous Swiss Moritz Snow Polo Tournament, and the Grass Polo Tournament in Dubai. Cartier (Cartier) pushed the polo sports belonging to elites to the realm of fashion style.

   As one of the noble sports, the polo sport represents the concept of elite life promoted by Cartier. Cartier’s deep relationship with polo goes back to 1983, and the Cartier International Polo Tournament, which began in 198, has further deepened the relationship between Cartier and the polo game. Cartier (Cartier) International Polo Tournament is the UK’s most watched sports event, the British Crown Prince Prince Charles and Prince Harry are regular visitors to the competition. In 1986, Cartier’s rich imagination created the pinnacle of the polo competition-an unprecedented snow polo tournament in Moritz, Switzerland.

Hermes’ indissoluble bond with equestrian sport

   As we all know, today’s top luxury Hermes (Hermes) was a brand that started as a professional horseman. In February of this year, it cooperated with the American Equestrian Federation and named it a sponsor. This cooperative relationship was announced recently. In the new agreement, Hermes (Hermes) fully participated in the eight events of the American equestrian team, including overcoming obstacles Competitions, fancy knight training, comprehensive all-around equestrian competitions, manipulation equestrian competitions, endurance equestrian competitions, horse jumping techniques, reins equestrian competitions, equestrian dance competitions. At the same time, clothing accessories such as saddle pads, shadbelly (a tailed coat similar to a tuxedo), breeches and waterproof outerwear are provided for team riders and horses. This collection of clothing debuted at the World Equestrian Games in Normandy on August 23 and is on sale at Hermes boutiques in New York and Beverly Hills.

   Robert Chavez, US President and CEO of Hermes, believes that the cooperation with the American Equestrian Federation represents Hermes’ continued commitment to ensure that both riders and horses receive the best reputation in the world. And meet the highest levels of competition.

   In addition, at the 2012 London Olympics, Hermes (Hermes) designed a uniform for the French equestrian team-equestrian jackets, light and highly elastic fabrics made the French equestrian team perform well. In fact, in the 2012 arena, various countries have sponsored countless big names, such as Stella McCartney of the British national team, Ralph Lauren of the US national team, Prada of the Italian national team.

Rolex joins Wimbledon for 42 years

   In the 1920s, Rolex brand founder Hans Wilsdorf (Hans Wilsdorf) first proposed the concept of brand spokespersons and sports sponsorship, more firmly believe that sports and timepieces are inseparable. Because such an idea was first proposed and acted upon, Rolex naturally has more opportunities than other brands to choose sports events suitable for its own culture.

   For nearly a century, Rolex has sponsored many prestigious sports events, including tennis, golf, rowing, equestrian, racing and skiing. Among them, tennis and golf are Rolex’s long-standing iconic sponsorships. These two sports are not only competitive sports, but also common leisure sports in today’s high-end lifestyle.

   The sporty spirit of the golf game is that participants take the initiative to consider other players and consciously abide by the rules. The essence is honesty and credit. I believe that Rolex not only saw the high-end positioning of the brand, but also considered that In its sports culture, the spirit of fit with fine watchmakers should follow the principles.

   Regarding tennis, Rolex has been the official timer of the world’s oldest and most famous Wimbledon tennis tournament since 1978. Rolex chose Wimbledon because it is recognized as one of the top Grand Slam events, and it is the highest level of competition for this high-end lifestyle on the arena. Rolex also sponsors many other top events, including another Grand Slam Australian Open and China Tennis Open.

Hublot marries football’s first brand

   HUBLOT, known as the ‘art of fusion,’ is a high-end luxury watch belonging to LVMH, a world-renowned luxury goods group. As the first luxury brand associated with football, HUBLOT became the official timekeeper of the FIFA World Cup 2010 and 2014 for the first time appointed by FIFA. It is also the first official watch designated by FIFA. manufacturer. In the World Cup competition, the HUBLOT’s Logo is dazzlingly displayed on the referee’s timeboard. At least twice and up to eight times each time, it accurately shows each player who replaces and departs, and the injury Stoppage time.

   HUBLOT, which has always been focusing on ‘diversification’ as its market strategy, has been associated with various top events for a long time. Especially in the field of football, HUBLOT has almost become synonymous with ‘football’. As early as the 2006 World Cup, HUBLOT became a partner of the Swiss national team for the World Cup. On the European continent, HUBLOT is also the official timing partner of Manchester United football team, one of the most famous clubs in the world. In 2007, Hublot announced the establishment of a partnership with the 2008 European Cup, officially announcing that this first luxury watch brand entering the football world appeared on the scene of the European Cup. HUBLOT carefully designed and produced the 2008 European Cup referee. Dedicated watch.

   The truth is that ‘it’s a natural success, you don’t need to worry about it.’ After many years of cooperation with football, HUBLOT has further established its leadership in the field of football. As the first brand to lead the luxury marriage football, HUBLOT’s diversified presentation on the South African field has attracted worldwide attention. HUBLOT global CEO Jean-Claude Beaver said that football is a very good platform for luxury brands. Among its huge audience, there are not only luxury goods at the top of the pyramid. Consumers also have many potential users currently located in the middle of the pyramid. What’s more important is to make HUBLOT more focused on the future. Children who love football now will be the mainstay of this society in the future, and may become HUBLOT’s future users. No sport can cover such a huge audience as perfectly as football. Linking HUBLOT with this enthusiastic sport that has swept the world and becoming a leader in the football field can be described as a pioneer in luxury marketing!

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On Tuesday, July 19, 2016, Oceana and Sting held a solo concert called ‘Oceana Presentation: Sting Under the Stars’ in Los Angeles. The former is the largest international marine conservation advocacy organization, while the latter is a Grammy Award winning artist and a supporter of Oceana. Famous watchmaker Panerai acted as the sponsor of the event.

   Numerous celebrities attended the event, including Ted Danson, Charlie Day, Jeff Goblen, Kelly Lynch, Mary Steinbergen, Totti Stella and Sam Watson and many more. Among them, Ted Denson wore a Panerai 45mm Radiomir 19403 Day Power Reserve Display Two Time Automatic Watch (PAM00628), and Sam Watson wore a Panerai 44mm LuminorMarina 19503 Day Power Reserve Display Automatic Watch (PAM01499). (Photo / text watch home Xu Chaoyang)

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In terms of local currency, the sales of watches and jewellery divisions increased strongly by 32.9% compared to the first half of 2009 (30.6% in Swiss francs), 10.1% higher than the half-year record in 2008 (9.3% in Swiss francs).
 · The performance is basically better than the export figures for the first half of 2010 announced by the Swiss Watch Industry Federation.
 The Group’s total sales were 3.031 billion, which exceeded the 3 billion Swiss francs mark for the first time in the first half of the year, an increase of 22.2% compared to the same period in 2009 and an increase of 2% compared to 2008.
 Operating profit reached 626 million Swiss francs, a significant increase of 81.4%, while net profit increased by 21.8%.
 Net income reached 465 million Swiss francs, an increase of 54.5%, which means that net sales increased by 16.2%.
 In local currency terms, watch sales in various sectors and regions will continue to grow strongly in July.
 · With the launch of many new products in the second half of the year, we have a positive outlook, such as the world-exclusive chronograph ‘XXII 10Hz’ launched by Breguet. Support and referral by Kras Hayek.
Source: Swatch Group
www.swatchgroup.com

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